7P Digital
Website:
7p-digital.com
Job details:
Job Title: Influencer Marketing Strategist
Location: Gurugram, Haryana
Experience: 3-5 Years
Role Overview
We are looking for a strategic, creative, and trend-savvy Influencer Marketing Strategist to lead creator partnerships, drive impactful influencer campaigns, and deliver measurable brand growth across FMCG, Fashion, Beauty, and Hospitality categories.
Key Responsibilities
- Develop and execute result-driven influencer marketing strategies aligned with brand objectives.
- Own influencer campaigns end-to-end, from strategy and planning to execution, optimization, and reporting.
- Build and nurture strong relationships with creators, talent managers, agencies, and key industry stakeholders.
- Stay ahead of emerging creator trends, content formats, platforms, and influencer opportunities.
- Conduct market research and competitor analysis to identify fresh opportunities and industry insights.
- Lead, mentor, and develop a high-performing team of Executives, Managers, and Interns.
- Present campaign strategies, performance reports, and actionable insights to clients and internal stakeholders.
- Drive creative, innovative, and culturally relevant campaign ideas and influencer activations.
- Handle creator negotiations, budgets, timelines, deliverables, and overall campaign efficiency.
- Leverage AI tools for campaign planning, content ideation, research, analysis, and productivity.
Required Skills
- 3-5 years of experience in Influencer Marketing, Creator Partnerships, or Digital Marketing.
- Strong experience managing influencer campaigns across FMCG, Fashion, Beauty, and Hospitality brands.
- Excellent communication, presentation, negotiation, and stakeholder management skills.
- Proven experience in team management, mentoring, and leadership.
- Strong understanding of influencer metrics, campaign reporting, and performance analysis.
- Ability to manage multiple campaigns and priorities in a fast-paced agency environment.
- Strong creative thinking with a strategic and business-oriented approach.
Tools & Platforms
- Canva
- Google Workspace
- Microsoft PowerPoint & Excel
- Influencer Discovery & Management Platforms
- Social Listening & Analytics Tools
- Campaign Reporting Dashboards
- AI-powered Productivity & Content Creation Tools
What Success Looks Like
- Delivering high-performing influencer campaigns that create measurable value for brands.
- Building strong, long-term creator partnerships and expanding industry relationships.
- Developing a motivated, high-performing team through effective mentorship and leadership.
- Bringing fresh ideas, strategic thinking, and innovation to every campaign.
- Staying ahead of creator trends and becoming a go-to expert in influencer marketing, competitive intelligence, and the evolving creator ecosystem.
Click on Apply to know more.
