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Job details:
Content & Influencer Marketing Specialist
Location: Gurugram | Work From Office
Experience: 1-2 Years
Employment Type: Full-time
About Puresta
Puresta Lifestyle Pvt. Ltd. is a growing consumer-focused company operating at the intersection of beauty, skincare, wellness, and lifestyle. The company is building and scaling brands including SkinQ, a dermatologist-led skincare brand.
We are looking for a creative and execution-focused Content & Influencer Marketing Specialist to strengthen our content, social media, and influencer marketing initiatives across our brands.
Key Responsibilities
Content & Social Media
- Develop creative content ideas for Instagram and other relevant digital platforms.
- Plan and execute social media content calendars aligned with brand objectives.
- Create engaging reels, posts, captions, and other digital content.
- Coordinate with internal teams for timely content execution.
- Support product and in-house shoots.
- Develop content for websites and marketplace listings, including PDPs and product creatives.
- Create performance-oriented content and ad copies.
Influencer Marketing
- Manage influencer partnerships end-to-end, from identification and outreach to execution and reporting.
- Identify relevant Indian and international influencers and creators.
- Build and maintain strong relationships with influencers and creator communities.
- Manage campaign briefs, negotiations, deliverables, timelines, and approvals.
- Track influencer campaign performance and identify opportunities for improvement.
Performance & Brand Marketing
- Work closely with the performance marketing team on creative requirements.
- Develop content concepts focused on engagement, conversions, and brand growth.
- Analyse content and campaign performance to improve future initiatives.
- Support new product launches through market research, content, and influencer activations.
Community Management
- Manage audience engagement across social media platforms.
- Respond to customer queries and feedback in coordination with relevant teams.
- Identify opportunities to strengthen community engagement and social-led sales.
Requirements
- 1-2 years of experience in Content, Social Media, Influencer Marketing, or Digital Marketing.
- Hands-on experience managing influencer campaigns end-to-end.
- Strong understanding of Instagram, social media trends, and digital content formats.
- Strong content ideation, storytelling, and copywriting skills.
- Experience with performance-oriented content and digital advertising creatives.
- Strong communication and relationship-management skills.
- Ability to work with influencers, creators, designers, and internal teams.
- Creative, proactive, and comfortable working in a fast-paced environment.
Preferred
- Experience in D2C, Beauty, Skincare, Healthcare, Wellness, Personal Care, or FMCG.
- Experience working with Indian and international influencers.
- Knowledge of Canva, Premiere Pro, or similar content creation tools.
- Experience with product photography/video production.
- Experience with marketplace content and PDP optimisation.
- Understanding of social media and influencer analytics.
Why Join Us?
- Work across growing beauty, skincare, healthcare, and consumer brands.
- Opportunity to take ownership of content and influencer initiatives.
- Work closely with brand, performance, product, and creative teams.
- Fast-paced environment with significant scope for creativity, experimentation, and growth.
📩 Interested? Send your CV to hr@puresta.in
Click on Apply to know more.