Publicis Groupe
Website:
publicisgroupe.com
Job details:
Job Description:
Experience Required: 2-5 years
Location: Mumbai & Gurgaon
Role Overview
We are looking for an Influencer Marketer - Activations & Operations to manage the day-to-day execution of influencer campaigns - from creator identification and coordination to campaign delivery, reporting, and closure.
The ideal candidate should be highly organized, proactive, comfortable working with multiple stakeholders, and have a strong understanding of the influencer/creator ecosystem and social media platforms.
Roles and Responsibilities:
- Support the end-to-end execution of influencer marketing campaigns across Instagram, YouTube and other relevant platforms.
- Identify and shortlist influencers/creators based on campaign objectives, audience, content category, engagement and brand fit.
- Coordinate with influencers, talent managers and creator agencies for briefing, commercials, negotiations, deliverables and timelines.
- Maintain influencer databases and keep creator information, commercials and performance metrics updated.
- Share campaign briefs with creators and ensure content is delivered as per brand guidelines and timelines.
- Coordinate content reviews, feedback, revisions and approvals between creators and internal teams.
- Track campaign deliverables, posting schedules and live links to ensure smooth execution.
- Monitor influencer content and ensure all agreed deliverables are completed.
- Support campaign reporting and performance analysis, including reach, engagement, views, impressions and other relevant metrics.
- Prepare campaign trackers, status reports and post-campaign reports for internal and client teams.
- Coordinate with internal teams such as Client Servicing, Strategy, Creative, Media and Finance to ensure seamless campaign execution.
- Assist with campaign documentation, POs, invoices and payment coordination wherever required.
- Stay updated on creator trends, emerging influencers, social media trends, platform formats and changing audience behaviour.
- Build and maintain strong relationships with influencers, talent managers and creator agencies.
What We're Looking For
- 2-5 years of experience in influencer marketing, social media, digital marketing, brand activation or campaign operations.
- Hands-on experience in influencer campaign execution is preferred.
- Good understanding of the creator/influencer ecosystem across Instagram, YouTube and other social platforms.
- Strong coordination and communication skills.
- Good negotiation and stakeholder-management abilities.
- Highly organized with strong attention to detail and ability to manage multiple campaigns simultaneously.
- Comfortable working with Excel/Google Sheets and campaign trackers.
- Ability to work in a fast-paced agency environment and manage tight deadlines.
- Strong understanding of social media content, formats and influencer deliverables.
- Proactive problem-solving approach with strong ownership of tasks.
Ideal candidate: Someone who has worked on the execution/operations side of influencer marketing, rather than purely social media management or content creation.
Click on Apply to know more.
