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Influencer Marketing Specialist
Stellaratti Brand Consultants is a boutique brand communications consultancy working across hospitality, F&B, fashion, beauty, retail and lifestyle.
Our work spans PR, digital marketing, content, influencer engagement, collaborations and experiences. We are a hands-on team that values good ideas, strong relationships, common sense, attention to detail and people who take ownership of their work.
The Role
We are looking for an Influencer Marketing Specialist with 1–2 years of experience to plan and execute paid and barter creator campaigns from start to finish.
You should understand brands, know how to identify the right creators, build genuine relationships, negotiate confidently and manage collaborations effectively. Researching new creators and updating influencer lists daily will be an important part of the role.
You will work closely with our PR and digital teams across campaigns, launches, events, product gifting and long-term creator partnerships.
Key Responsibilities
- Develop influencer marketing plans based on the client’s brand, audience and objectives.
- Research relevant creators across categories, platforms, locations and audience sizes.
- Build and regularly update databases of creators, talent managers and agencies across India.
- Manage influencer outreach, negotiations, commercials, contracts, timelines and deliverables.
- Plan and activate both barter and paid collaborations.
- Prepare campaign briefs and ensure creators understand the brand and expected content.
- Coordinate product gifting, seeding, event invitations, brand stays and creator campaigns.
- Assess creators for brand fit, content quality, engagement and audience relevance.
- Track approvals, posting schedules, links, usage rights, deliverables and payments.
- Monitor campaign performance and prepare clear reports.
- Stay updated on emerging creators, platform changes and content trends.
We Are Looking For
- 1–3 years of experience in influencer marketing preferably within an agency.
- Experience working with hospitality or lifestyle brands.
- Strong knowledge of Instagram and YouTube.
- An understanding of creators across hospitality, F&B, fashion, beauty, travel, retail and lifestyle.
- The ability to activate and manage barter collaborations.
- Strong communication, negotiation and relationship-management skills.
- Excellent organisation and attention to detail.
- Confidence in managing multiple campaigns, budgets and timelines.
- Creative thinking and the ability to contribute ideas for campaigns and briefs.
- The ability to work independently as well as collaboratively.
- Strong written and spoken English.
- A bachelor’s degree in marketing, communications, business or a related field.
You Will Be a Good Fit If You
- Are genuinely interested in creators, culture and social media.
- Understand that the biggest influencer is not always the right influencer.
- Can build warm relationships while remaining clear about deadlines and deliverables.
- Follow through without repeated reminders.
- Use common sense, solve problems and take ownership of your work.
Click on Apply to know more.
