About the Role
As our SEO Manager, you'll own organic search strategy and execution across portfolio of brands as well as select external client brands. You'll lead a small SEO team while remaining deeply hands-on—developing detailed strategies, conducting technical audits, building content plans, earning high-quality backlinks, analyzing performance, and executing the work required to grow organic visibility. This role requires identifying opportunities, building strategy, creating roadmaps, and executing alongside the team. You'll also be responsible for adapting brands to the shift towards AI Overviews, ChatGPT, Gemini, Perplexity, and other answer engines by developing and executing both traditional SEO and Answer Engine Optimization (AEO) strategies. Success means increasing qualified organic traffic, improving rankings, building domain authority, expanding AI search visibility, and turning organic search into a measurable growth channel.
Key Responsibilities
- Own SEO and AEO strategy across portfolio of brands and select external client accounts.
- Lead and mentor our SEO team, including managing the day-to-day priorities and development of one direct report.
- Build detailed quarterly and annual organic growth strategies for brands operating in different industries.
- Perform keyword, competitor, SERP, content-gap, backlink, and market opportunity research.
- Develop keyword strategies around both traditional search demand and emerging AI-powered discovery behavior.
- Conduct comprehensive technical SEO audits and work directly with our development team to implement improvements.
- Personally write, edit, and improve SEO-focused content when required.
- Evaluate backlink opportunities for quality, topical relevance, domain authority, traffic, placement, and potential risk.
- Develop AEO strategies designed to improve brand visibility across AI Overviews, ChatGPT, Gemini, Perplexity, and other answer engines.
- Monitor how our brands appear across traditional SERPs and emerging AI search experiences.
- Analyze performance using Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, and other SEO and analytics platforms.
- Build reporting around rankings, organic traffic, conversions, revenue, backlinks, technical health, share of search, and AI search visibility.
- Collaborate closely with web development, creative, content, performance marketing, ecommerce, and leadership teams.
Qualifications
- 5+ years of professional SEO experience with a proven track record of growing organic traffic and search visibility.
- Previous experience leading, mentoring, or managing SEO specialists.
- Strong technical SEO knowledge with the ability to identify issues and clearly communicate solutions to developers.
- Demonstrated experience creating and executing comprehensive SEO strategies rather than working exclusively within one area of SEO.
- Proven experience acquiring legitimate, high-quality backlinks.
- Experience with Google Search Console, Google Analytics 4, Ahrefs and/or Semrush, Screaming Frog, and modern SEO research tools.
- Experience developing or executing strategies for AI search, Answer Engine Optimization, Generative Engine Optimization, AI Overviews, or LLM visibility.
- Experience managing SEO across multiple websites or client accounts simultaneously.
- Experience with travel, hospitality, hotel or vacation rental bookings, and service-based businesses.
- Ecommerce and Shopify SEO experience is a strong plus.
- Agency experience managing brands across multiple industries is a plus.
- Excellent written and verbal communication skills.
Required Skills
SEO Strategy, AEO Strategy, Technical SEO, Content Strategy, Backlink Acquisition, Keyword Research, Competitor Analysis, Google Search Console, Google Analytics 4, Ahrefs/Semrush, Screaming Frog, Structured Data, AI Search Optimization, Team Leadership, Analytical Skills
Benefits & Perks
- Opportunity to own organic growth across a growing international portfolio of brands.
- Work across multiple industries, business models, and search environments rather than being limited to a single website.
- Opportunity to experiment at the forefront of SEO, AI search, AEO, and emerging discovery channels.
- Competitive salary with performance-based incentives.
- Modern office located in Mumbai.
- Paid time off and company-recognized holidays.