This role involves owning creator partnerships and UGC campaigns from start to finish, driving measurable reach and conversions on a lean, ROI-focused budget. The ideal candidate will manage a high volume of creator campaigns, ensuring content is fresh, distinct, and on-brand, while continuously optimizing for performance and maintaining strong creator relationships. Key Responsibilities Plan and run influencer marketing campaigns with creators across global markets, especially the US and other Western markets Find, contact, negotiate with, and onboard creators, working directly with them or through their agencies Manage campaigns with 100+ creators every two weeks while keeping each piece of content fresh, distinct, and on-brand Brief creators on content formats, hooks, and messaging, and review their content before it goes live Build and grow the UGC program, including work with new creators who have few or no followers Study what performs, spot patterns in content, and use those patterns to shape the next round of briefs Manage a monthly creator budget of about $10,000 and get the most return from every dollar spent Track CPM, unique link clicks, and conversions for each creator, and use the data to decide where to spend Help improve conversion tracking at the bottom of the funnel, working with internal teams on attribution Keep creator relationships strong so the best performers want to work with the company again Keep up with creator economy trends, creator pricing, and new platforms, and bring new ideas to the team Work closely with the existing influencer marketing lead and share ownership of results Qualifications 2+ years of hands-on influencer marketing experience, with a clear track record of working with creators and brands Agency experience, where you handled campaigns for several brands, is strongly preferred Excellent written and spoken English, with confidence working with creators from Western markets Proven experience managing creator campaigns at volume while keeping content quality high Strong judgment about content: you can tell what makes a short video work and explain why Comfortable with campaign metrics such as CPM, CTR, link clicks, and conversions High agency: you take ownership, act without waiting for instructions, and see work through to the end Curiosity about creators, platforms, and what makes content spread Benefits & Perks Work with creators across global markets on one of the most active creator programs in the category Direct ownership of a core growth channel, with real impact on company growth Learn from an experienced influencer marketing lead and a leadership team that has scaled this channel before Paid time off and company-recognized holidays Hiring Process Stage 1: Apply and submit the application form Stage 2: Screening Round Stage 3: Round 1 with GTM Lead Stage 4: Round 2 with GTM Lead Required Skills Influencer Marketing Creator Management UGC Strategy Negotiation Content Judgment Campaign Management Budget Management Performance Tracking Communication Relationship Building Ownership Curiosity
