About the Role
Own the annual integrated digital marketing strategy and promotional calendar across a portfolio of six consumer brands, orchestrating campaign planning and execution across e-commerce, creative, paid media, email, and social to ensure every launch lands on time and on message.
Application Link: https://humancapitalists.ai/jobs/35b0070d-a514-471e-9a43-fc242295e1a8
Key Responsibilities
- Own the annual integrated digital marketing strategy across the portfolio of brands.
- Build and maintain promotional calendars for product launches, seasonal campaigns, and key retail moments.
- Coordinate campaign execution across creative, ecommerce, paid media, email, social, and leadership teams.
- Lead weekly marketing planning meetings and establish clear priorities across departments.
- Develop integrated launch plans that align every customer touchpoint.
- Ensure campaigns are delivered on schedule with consistent messaging across all channels.
- Analyze campaign performance and identify opportunities for continuous improvement.
- Partner with ecommerce teams to optimize merchandising, promotions, and website launches.
- Collaborate with media buying teams to maximize campaign effectiveness and budget allocation.
- Work alongside creative leadership to ensure assets are delivered on time and aligned with campaign objectives.
- Monitor competitor activity, market trends, and emerging consumer behavior.
- Build scalable marketing processes, documentation, and planning systems.
- Balance multiple brands, competing priorities, and overlapping campaign schedules.
- Serve as a central point of alignment between the India team and US leadership, working partial hours in US Pacific time.
Qualifications
- 7+ years of experience in integrated marketing, brand marketing, or marketing strategy.
- Proven experience managing large, cross-functional marketing campaigns.
- Strong understanding of ecommerce marketing and direct-to-consumer brands.
- Experience building annual promotional calendars and launch strategies.
- Experience collaborating with creative, paid media, email, ecommerce, and social teams.
- Strong analytical skills with the ability to interpret campaign performance data and work with marketing analytics and reporting platforms.
- Excellent project management, organizational, and stakeholder management abilities.
- Familiarity with US promotional events across the calendar year and US holiday context.
- Willingness to work partial hours during US Pacific time to interact daily with the leadership team.
- Experience managing multiple brands or product lines is highly preferred.
- A strategic thinker who executes with precision, brings structure to complexity, and makes confident decisions in a fast-moving environment.
Required Skills
Integrated Marketing | Marketing Strategy | Campaign Planning | Promotional Calendar Management | Product Launch Management | Ecommerce Marketing | DTC Brand Marketing | Paid Media Collaboration | Email & Social Marketing | Creative Production Coordination | Project Management | Stakeholder Management | Marketing Analytics | Cross-Functional Leadership | Process Building | Communication | Ownership | Attention to Detail
Benefits & Perks
- Direct exposure to executive leadership and strategic business decisions.
- Ownership over high-impact campaigns that reach customers around the world.
- A highly collaborative, in-person environment where marketing, creative, and technology work side by side.
- Clear opportunities for advancement into senior marketing leadership.
- Continuous learning, experimentation, and professional development.
Application Link: https://humancapitalists.ai/jobs/35b0070d-a514-471e-9a43-fc242295e1a8