Gurucul
Website:
gurucul.com
Job details:
About Gurucul
Gurucul is a cybersecurity analytics company delivering Next-Gen SIEM, UEBA, Insider Risk Management, and identity/threat detection solutions. We help enterprises reduce noise, detect threats faster, and improve security outcomes using advanced analytics and AI.
Role Summary
The HubSpot Administrator will support the execution, optimization, and measurement of Gurucul’s marketing programs. This role will work closely with marketing and sales stakeholders to manage campaigns, improve lead flow, maintain data quality, strengthen reporting, and help the team leverage AI across core marketing workflows.
This is an in-office role based in Pune and is best suited for someone who is organized, data-driven, execution-focused, and comfortable operating in a fast-paced B2B SaaS environment.
Key Responsibilities
- Build, execute, and optimize campaigns in HubSpot, including emails, landing pages, forms, lists, nurture flows, and automation rules.
- Support webinar, event, digital, and content campaign operations from setup through reporting.
- Manage lead flow, routing, and lifecycle processes between marketing and sales in Hubspot and Salesforce.com.
- Maintain campaign tracking, attribution, and funnel visibility across marketing and sales workflows.
- Audit and improve CRM and marketing automation data quality, process consistency, and field hygiene.
- Work with global stakeholders to improve segmentation, lead scoring, grading, and nurture logic.
- Identify and resolve sync or process issues between Hubspot and Salesforce.
- Administer and maintain HubSpot, including user access, permissions, seats, properties, marketing assets, platform configuration, and governance.
- Manage and maintain marketing automation and nurture programs, including workflow logic, personalization, enrollment criteria, drip campaigns, event communications, and lead follow-up processes.
- Support webinar, event, digital, and content campaign operations from setup through execution, nurture, and reporting.
- Manage audience segmentation, contact imports, list management, and marketing contact processes to support targeted campaigns and accurate data management.
- Manage lead flow, routing, lifecycle processes, and data synchronization between HubSpot and Salesforce.com.
- Maintain campaign tracking, attribution, and funnel visibility across marketing and sales workflows.
- Troubleshoot and resolve HubSpot and Salesforce issues related to workflows, email delivery, imports, field mapping, automation, and data synchronization etc.
- Develop dashboards and recurring reports covering campaign performance, engagement, MQL-to-SQL progression, pipeline contribution, and marketing impact.
- Document processes, naming conventions, best practices, and standards to improve consistency and scale.
Required Qualifications
- 3 to 6 years of experience in marketing operations, demand generation operations, or marketing automation in a B2B environment.
- Hands-on experience with Hubspot and Salesforce.com; including campaigns, workflows, lists, forms, and automation.
- Experience with lead management, segmentation, nurture programs, CRM processes etc.
- Experience supporting campaign execution, lead lifecycle management, and reporting.
- Strong understanding of CRM and marketing automation processes.
- Comfort working with dashboards, funnel metrics, and performance analysis.
- Strong spreadsheet and data management skills.
- Good written and verbal communication skills.
- Strong attention to detail and the ability to manage multiple priorities.
- Strong data management, reporting, and spreadsheet skills.
- Experience troubleshooting CRM, automation, and data sync issues.
- Strong analytical, organizational, and communication skills.
- Ability to manage multiple priorities and work cross-functionally.
- Ability to work full-time from the Pune office; this is not a remote role.
Preferred Qualifications
- Experience in B2B SaaS, cybersecurity, or enterprise technology marketing.
- Familiarity with lead scoring, nurture programs, segmentation strategy, and attribution reporting.
- Experience supporting webinar platforms, digital campaign workflows, and third-party marketing tools.
- Exposure to AI-enabled tools used in marketing operations, workflow automation, or reporting.
- Experience working with cross-functional and global teams, including US-based stakeholders.
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