Website:
deepaiocr.com
Job details:
1. Role SummaryThe Brand & Product Marketing Lead will drive DeepAIOCR’s brand visibility, market presence, and customer growth. In this role, you will lead external marketing efforts—owning our LinkedIn strategy, crafting impactful product marketing campaigns, and translating complex AI/OCR capabilities into clear value propositions for enterprise and tech customers. You will also conduct end-to-end market research to uncover customer pain points, track competitive landscapes, and position DeepAIOCR as the premier document intelligence solution in the industry.
2. What Success in the Position Looks Like- Brand Authority on LinkedIn & Beyond: Significant growth in organic and paid reach, engagement, and follower growth on LinkedIn and relevant B2B channels, positioning DeepAIOCR as a thought leader in AI and OCR.
- Qualified Customer Pipeline: Measurable increase in demo requests, free trial sign-ups, and inbound enterprise leads generated through targeted marketing campaigns.
- Data-Driven Market Insights: Regular deliverability of actionable market research, customer persona profiles, and competitive intelligence that directly inform product roadmap and sales strategies.
- High-Impact Product Launches: Seamless execution of product and feature launches that drive customer adoption and revenue growth.
3. How This Role Fits Into the Organization OverallThis role serves as the strategic voice of DeepAIOCR to the outside world and the voice of the customer to our internal team:
- Externally: You act as the primary storyteller, educating potential customers, industry partners, and tech leaders on how DeepAIOCR solves their document automation challenges.
- Internally: You collaborate closely with Product, Engineering, and Sales teams to align messaging with product capabilities, equip sales with high-converting collateral, and translate market insights into product improvements.
4. ResponsibilitiesBrand Marketing & LinkedIn Strategy- Own and execute DeepAIOCR’s external social media presence, with a primary focus on LinkedIn, to build brand awareness, credibility, and engagement.
- Develop and publish high-performing content daily/weekly, including technical breakdowns, customer case studies, industry trend analyses, and behind-the-scenes founder insights.
- Plan and run targeted multi-channel campaigns (LinkedIn Ads, Google Search/Display, tech media sponsorships, and newsletter sponsorships) to drive customer acquisition.
- Maintain consistency in visual identity, tone, and brand messaging across all external customer touchpoints.
Product Marketing & Customer Campaigns- Translate complex AI, OCR, and computer vision features into compelling, easy-to-understand messaging and value propositions for business and developer audiences.
- Plan and execute go-to-market (GTM) strategies for new feature releases, product updates, and API integrations.
- Create high-converting customer collateral, including product landing pages, sales decks, whitepapers, demo videos, and ROI calculators.
- Run customer retention and expansion campaigns to increase product adoption and reduce churn.
Market Research & Competitive Intelligence- Conduct primary and secondary market research to map customer personas, identify Ideal Customer Profiles (ICPs), and uncover target industry pain points (e.g., finance, logistics, healthcare).
- Perform ongoing competitive analysis to benchmark DeepAIOCR against rival OCR/Document AI solutions, identifying market gaps and differentiation opportunities.
- Gather customer feedback through interviews, surveys, and review platforms to inform campaign strategy and product positioning.
- Track and report on key performance indicators (KPIs) including customer acquisition cost (CAC), campaign ROI, click-through rates (CTR), and lead conversion rates.
5. QualificationsExperience- 3–5+ years in Brand Marketing, Product Marketing, or Growth Marketing—preferably in a B2B SaaS, AI, or developer-focused software company.
- Proven track record of growing a B2B technology brand on LinkedIn and executing end-to-end multi-channel marketing campaigns.
- Hands-on experience conducting market research, customer profiling, and competitive landscape analysis in high-tech markets.
Skills- B2B Copywriting & Content Creation: Exceptional ability to write clear, concise, and persuasive marketing copy for complex AI tech products.
- Social & Digital Ad Management: Hands-on experience with LinkedIn Campaign Manager, Google Ads, and analytics platforms (Google Analytics, HubSpot, etc.).
- Strategic Market Research: Ability to translate raw market data and customer feedback into actionable marketing and product strategies.
- Cross-Functional Collaboration: Strong interpersonal skills to work effectively with engineers, product managers, and sales teams.
Education & Certifications (Optional / Preferred)- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (or equivalent practical experience).
- Certifications in Product Marketing (e.g., PMA), Digital Advertising, or Inbound Marketing (HubSpot, Google Ads, LinkedIn) are a plus.
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