Website:
devable.ai
Job details:
Head of Sales & GTM (Remote) · Full-time · Remote · India
To apply, email ritam@devable.ai
How to apply: Skip the cover letter. We don't read them. Instead send us something short - 4 to 6 lines max - that tells us what you've actually done, why this role specifically, and give us something to click: a deal you closed, a campaign you ran, a result you're proud of. If your email sounds like it was written by ChatGPT, we won't respond. If it sounds like a human who's done real work and knows why they want this - we'll reply within 24 hours.
About Devable
Devable is a growth marketing partner for AI-native devtool and platform companies. Most of these companies have great products but struggle to get in front of the right developers. We work with companies building for developers and help them reach that audience in a way that actually resonates - through technical content, SEO, GEO, influencer marketing, and social media. We work with companies like LandingAI and Orq.ai as an extension of their team, not as an outside agency.
We also run AI Engineering - a personal brand with 80K+ LinkedIn followers, 75K+ Twitter followers, and 25K newsletter subscribers reaching AI engineers and developers globally. AI Engineering generates revenue through newsletter sponsorships, LinkedIn placements, and bundled brand partnerships with companies wanting to reach a highly engaged technical audience.
We're scaling fast toward $50K MRR and we need someone who can help us get there.
The Role
This is a high-agency, full-ownership GTM role spanning two revenue streams.
If you're looking for a structured 9-to-5 with a clear playbook handed to you, this isn't the right fit. If you're someone who thinks about revenue constantly, moves fast, figures things out independently, and genuinely enjoys the chase - keep reading.
You'll own demand generation and revenue across both Devable and AI Engineering. You'll work closely with the founder, who stays close to strategy and key relationships. This is a close working relationship - constant communication, high transparency, and shared ownership of outcomes.
Devable: Closing retainer clients ($3,000-$9,000/month) for developer marketing services. Buyers are founders, CMOs, CTOs, and marketing leads at B2B AI and developer tool startups - typically Seed to Series B.
AI Engineering: Closing newsletter sponsorships, LinkedIn placements, and bundled brand partnerships with companies wanting to reach AI engineers and developers. This is a media sales motion - selling audience access to a highly engaged technical community.
Both streams require different sales motions. You'll own both.
One Thing to Be Clear About
This is not a cold email blasting role. Our buyers are senior, technical, and skeptical. Every conversation needs to be earned through research, relevance, and genuine value. If you're thinking about automation and volume, this isn't the right fit. If you're thinking about precision, close rates, and pipeline quality - you'll thrive here.
Who You'll Reach
For Devable: Founders, CTOs, CMOs, and dev/tech leads at B2B AI companies and developer tool startups. These are people who have seen every sales pitch. What works is relevance - knowing their product, their challenges, and exactly how Devable moves the needle for them specifically.
For AI Engineering: Marketing leads, brand managers, and growth teams at developer tool companies and AI startups wanting to reach AI engineers. They're buying audience access and measurable reach - you need to speak their language and demonstrate ROI clearly.
What You'll Own
Pipeline and Revenue:
- Own the full revenue pipeline across both Devable and AI Engineering - inbound and outbound
- Prioritize and close existing inbound pipeline immediately - we're already getting strong inbound and it needs to be converted, not just managed
- Identify high-intent prospects through signal-based research - companies that recently raised, are hiring for marketing or content, or show clear buying intent - and reach out with hand-crafted, research-driven messages. No spray and pray for this audience
- Reactivate warm leads and past conversations that went cold - this is a constant communication role, not a one-touch outreach role
- Use free audits (GEO, Reddit, SEO, content gap analysis) as credibility-building hooks to open high-quality conversations
- Own the full sales cycle end-to-end - first contact through proposal, negotiation, and close
- Communicate everything to the founder - pipeline status, deal progress, blockers, and market signals
Close Rate, Not Just Pipeline:
- Optimize relentlessly for close rate, not volume of calls booked
- Understand why deals are won and lost - not just that they were
- A smaller, high-quality pipeline that closes at 40% is worth more than a bloated one that closes at 10%
- If the funnel is leaking at a specific stage, identify it and fix it fast
- Every deal that goes cold or falls through should have a clear post-mortem
Research and Iteration:
- Research each prospect deeply before reaching out - understand their business, their current marketing approach, and how Devable or AI Engineering specifically helps them
- Continuously test messaging, positioning, and channel mix - based on data, not instinct alone
- Refine ICP definition over time based on what's actually converting, not assumptions
- Bring market and competitor insights back to the founder proactively
- If something isn't working, fix it. If something is working, double down immediately
Partnerships, Referrals, and Communities:
- Identify and map partnership and referral opportunities - complementary agencies, influencers, and networks that can send consistent qualified leads
- Work closely with the founder and team to activate and nurture these relationships - this is a collaborative effort, not a solo function
- Own the tracking, follow-through, and pipeline generated from partnership and referral channels
- Develop community-led outreach strategies through developer Slack groups, Discord servers, Reddit, and Hacker News where our ICP spends time - and coordinate with the team on execution
- Support and contribute to the influencer and creator referral program for AI Engineering sponsorships
- Keep the referral pipeline organized, active, and consistently moving forward
CRM and Reporting:
- Set up and maintain CRM hygiene - every lead, conversation, deal stage, and follow-up tracked accurately with no gaps
- Weekly pipeline report covering active deals, close rate by stage, outreach performance, what's working and what isn't, and recommended next actions
- Keep show rates high on booked calls through proactive confirmation sequences and follow-ups
- A/B test messaging and outreach approaches continuously and document learnings
Team Leadership (Going Forward):
- As we scale, this role will evolve into leading a small GTM team
- You should be comfortable hiring and managing AEs or junior GTM people under you over time
- Build processes and documentation from day one so the function can scale beyond you
What We're Looking For
- Proven B2B SaaS, developer tool, or agency GTM experience - specifically deals closed, not just pipeline generated
- Deep understanding of technical buyers - founders, CTOs, CMOs, dev leads - and how to earn their trust through relevance, not volume
- Strong written English and copywriting - every message should feel like it was written specifically for that one person
- Signal-based prospecting mindset - right company, right moment, right message
- Obsessed with close rates and funnel quality, not activity metrics
- Comfortable operating across two different sales motions - agency retainers and media sponsorships
- High agency, self-directed, and resourceful - you figure things out and move fast without hand-holding
- Comfortable with tools: Apollo or Clay for prospecting, LinkedIn Sales Navigator, Beehiiv, Notion or HubSpot for CRM, Instantly or Smartlead for outreach
Nice to Have:
- Prior experience in developer tools, AI, SaaS, or content/media agency
- Understanding of GEO, SEO, or Reddit marketing - enough to speak credibly about what we deliver
- Experience with community-led or partnership-driven GTM motions
- Prior experience managing or mentoring junior team members
Why Devable
- Work directly with the founder - high visibility, high impact from day one
- Strong inbound already coming in - you're not starting from zero
- Real autonomy - you decide what works and how to pursue it
- Two distinct revenue streams to own and grow
- Clear path to team leadership as we scale toward $50K MRR
Click on Apply to know more.