Website:
asymmetrique.com
Job details:
Job Title: Head - Media
Location: Andheri East, Mumbai, Maharashtra
Work Mode: Work from Office
Experience - 11+ years
CTC Range: Rs. 22 lakh per annum, depending on experience and role fit
Learn more at: http://www.asymmetrique.com
Key Responsibilities:
1. Strategy Development and Implementation:
● Develop and implement comprehensive digital media strategies that align with client business
objectives.
● Collaborate with cross-functional teams to integrate media strategies with overall marketing
campaigns.
● Tailor strategies to various digital platforms, including social media, search engines, and
programmatic advertising.
● Ensure alignment of digital media strategies with client brand guidelines and messaging.
2. Budget Management:
● Manage and allocate digital media budgets to achieve the best return on investment.
● Develop bidding strategies for digital media buys across various platforms.
● Provide clients with detailed financial projections, ensuring transparency in media spending.
● Optimize budget allocation based on performance data to maximize efficiency.
3. Client Relationship Management:
● Build and maintain strong relationships with clients, understanding their business needs and
objectives.
● Act as a trusted advisor, providing strategic guidance on digital media initiatives.
● Ensure client satisfaction by delivering results that meet or exceed expectations.
● Regularly communicate with clients to update them on campaign performance and address any
concerns.
4. Team Leadership and Collaboration:
● Lead and mentor a team of media planners, buyers, and analysts, fostering a collaborative work
environment.
● Ensure the team is up-to-date with the latest digital media tools, platforms, and best practices.
● Work closely with creative, performance, and analytics teams to ensure cohesive and effective
campaigns.
● Drive innovation within the team, encouraging creative solutions to media challenges.
Requirements:
● 11+ years of experience in Digital Media and Growth Marketing with a proven track record of
managing significant ad spend.
● Deep understanding of digital marketing solutions, including programmatic advertising, social
media, SEO/SEM, CRM, and analytics.
● Strong negotiation skills for bidding on and purchasing digital properties, ensuring client
satisfaction and competitive advantage.
● Proficiency in online monitoring and measurement platforms like Omniture, Google Analytics,
Facebook Insights, and HootSuite.
● Highly analytical mindset with strong skills in Microsoft Excel, Tableau, or similar tools for data
analysis and reporting.
Click on Apply to know more.
