1XL Universe
Website:
1xl.com
Job details:
Marketing Head
Company: One XL Info LLP
Position: Marketing Head
Employment Type: Full-Time
Location: Pune (Work From Office)
Working Days: Monday to Saturday
Working Hours: 10:00 AM – 7:00 PM
Experience: 10+ Years
CTC: Rs. 10-11 LPA
About 1XL1XL is a global business solutions company delivering innovative services across Digital Marketing, Branding, Technology, Software Development, Recruitment, Business Consulting, Automation, and Business Growth. We partner with startups, SMEs, and enterprises to help them scale through strategic solutions, digital transformation, and operational excellence. With operations in India and the UAE, 1XL is committed to delivering measurable business outcomes and long-term value to its clients.
Position OverviewWe are seeking an experienced and strategic Marketing Head to lead 1XL's overall marketing function. The ideal candidate will drive brand awareness, lead generation, customer acquisition, and revenue growth through effective marketing strategies. This role requires expertise in digital marketing, branding, performance marketing, and team leadership while collaborating with cross-functional teams to achieve business objectives.
Key Responsibilities1. Marketing Strategy & Business Growth- Develop and execute annual, quarterly, and monthly marketing strategies aligned with company objectives.
- Build comprehensive go-to-market (GTM) strategies for new services and business initiatives.
- Identify new market opportunities through market research and competitive analysis.
- Create demand generation strategies to drive qualified leads and revenue.
- Develop marketing plans to support business expansion and customer acquisition.
- Continuously evaluate industry trends and recommend innovative marketing initiatives.
2. Brand Management- Build and strengthen the 1XL brand across all digital and offline platforms.
- Ensure brand consistency across marketing materials, campaigns, websites, and social media.
- Develop employer branding initiatives to attract top talent.
- Create and maintain brand guidelines and messaging frameworks.
- Increase brand visibility through strategic campaigns, partnerships, and thought leadership.
3. Digital Marketing- Lead all digital marketing activities, including SEO, SEM, PPC, display advertising, email marketing, and social media marketing.
- Plan and optimize campaigns on Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and other platforms.
- Improve website traffic, engagement, and conversion rates.
- Build lead generation campaigns focused on measurable ROI.
- Implement marketing automation workflows for lead nurturing and customer engagement.
- Optimize landing pages and conversion funnels to improve performance.
4. Performance Marketing- Manage paid marketing campaigns with a focus on ROI and revenue generation.
- Monitor and optimize Cost Per Lead (CPL), Cost Per Acquisition (CPA), Customer Acquisition Cost (CAC), and Return on Ad Spend (ROAS).
- Conduct A/B testing for creatives, landing pages, and campaigns.
- Allocate and manage marketing budgets effectively across channels.
- Continuously optimize campaigns based on performance data.
5. Content & Social Media Marketing- Define and execute the overall content and social media strategy aligned with business objectives.
- Oversee the creation of blogs, website content, case studies, newsletters, email campaigns, and social media content.
- Manage social media platforms including LinkedIn, Facebook, Instagram, X, and YouTube to increase brand awareness and audience engagement.
- Plan content calendars, monitor industry trends, and optimize campaign performance.
- Collaborate with content writers, designers, and video teams to deliver high-quality, SEO-friendly content and strengthen the company's brand presence.
7. Website & SEO Management- Own the strategy and performance of the company website.
- Improve website user experience and conversion optimization.
- Manage on-page, off-page, and technical SEO initiatives.
- Coordinate with the development team for website improvements.
- Ensure website content is updated regularly and supports business goals.
8. Lead Generation & Sales Support- Develop high-quality B2B lead generation strategies.
- Collaborate with the Sales and Business Development teams to improve lead quality and conversion.
- Implement Account-Based Marketing (ABM) where applicable.
- Manage CRM workflows and lead nurturing campaigns.
- Improve Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
9. Corporate Communications & Public Relations- Build and execute corporate communication strategies.
- Manage media relations, press releases, and PR campaigns.
- Coordinate participation in industry events, webinars, conferences, and exhibitions.
- Strengthen the company's public image and industry presence.
- Support leadership branding initiatives.
10. Marketing Analytics & Reporting- Define marketing KPIs and success metrics.
- Prepare weekly, monthly, and quarterly performance reports.
- Analyze campaign performance using Google Analytics, CRM dashboards, and marketing reports.
- Present insights and strategic recommendations to senior leadership.
- Forecast campaign performance and budget utilization.
11. Budget Management- Prepare and manage annual marketing budgets.
- Allocate budgets across marketing channels based on performance.
- Monitor spending and ensure cost optimization.
- Maximize Return on Marketing Investment (ROMI).
12. Team Leadership & Cross-Functional Collaboration- Build, lead, mentor, and develop a high-performing marketing team.
- Set departmental goals and KPIs, conduct performance reviews, and identify training and development opportunities.
- Foster a culture of collaboration, innovation, accountability, and continuous improvement.
- Collaborate closely with the Sales, Business Development, HR, Operations, Content, Design, Software Development, and Leadership teams to align marketing strategies with business objectives and drive brand growth, lead generation, and revenue.
Required Skills- Strong expertise in strategic marketing, brand management, digital marketing, growth marketing, performance marketing, demand generation, B2B marketing, integrated marketing campaigns, and marketing automation.
- Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, SEMrush or Ahrefs, CRM platforms (HubSpot, Zoho CRM, Salesforce, or similar), WordPress or other CMS platforms, email marketing tools (Mailchimp, HubSpot, or similar), and Microsoft Excel, PowerPoint, and Google Workspace.
- Strong leadership and people management skills with the ability to build, mentor, and lead high-performing teams.
- Excellent strategic thinking, decision-making, project management, stakeholder management, and budget planning capabilities.
- Strong analytical, problem-solving, negotiation, presentation, and communication skills with a results-driven and data-oriented approach.
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