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Job details:
We are searching for Head of International Marketing - Yarn for a leading Home Textiles Manufacturing company based in Ludhiana.
Key Responsibilities :
International Business Strategy & Market Expansion
- Develop and execute export sales and international marketing strategies to drive sustainable business growth.
- Identify and penetrate new international markets and customer segments.
- Develop strategic plans for market entry, expansion, and customer diversification.
- Strengthen global positioning in the yarn business.
Global Customer Development
- Build and manage relationships with international buyers, distributors, agents, and strategic accounts.
- Expand customer portfolio across key markets.
- Lead negotiations for long-term supply agreements and strategic partnerships.
- Ensure world-class customer service and relationship management.
Export Sales & Revenue Management
- Drive achievement of export sales, profitability, and market share targets.
- Develop country-wise business plans and growth strategies.
- Monitor international demand trends, pricing movements, and competitive dynamics.
- Manage export pricing and commercial negotiations.
Market Research & Intelligence
- Conduct detailed market research to identify emerging opportunities.
- Analyze global textile and yarn industry trends.
- Monitor regulatory changes, trade policies, duties, and market developments.
- Recommend growth strategies based on market intelligence.
Order Book & Global Supply Chain Coordination
- Manage export order books and ensure seamless execution.
- Collaborate with manufacturing, planning, logistics, and documentation teams.
- Ensure timely delivery and customer satisfaction across regions.
Cross-Functional Collaboration
- Work closely with Product Development, Manufacturing, Supply Chain, Finance, and Quality teams.
- Provide market intelligence for product innovation and portfolio development.
- Align customer requirements with organizational capabilities.
Digital & Business Analytics
- Drive utilization of BI Dashboards, Salesforce, and SAP for business analysis and forecasting.
- Monitor country-wise business performance and profitability.
- Present business reviews to senior leadership.
Team Leadership
- Lead and develop international sales and marketing teams.
- Build organizational capabilities for export growth and global customer management.
- Foster a high-performance and customer-centric work culture.
Key Markets :
- Europe
- Turkey
- Egypt
- Latin America
- Middle East
- South East Asia
- Africa
Qualifications & Experience
- Bachelor's Degree in Textile Engineering, Business, Marketing, or related field.
- MBA preferred.
- 15+ years of experience in International Marketing/Sales of Yarn.
- Strong exposure to global textile markets and export business.
- Proven track record of achieving and exceeding export revenue targets.
- Sound understanding of international trade regulations, export documentation, logistics, and global market dynamics.
- Excellent negotiation, stakeholder management, and cross-cultural communication skills.
- Willingness to travel extensively across international markets.
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