Website:
safeplanet.net.au
Job details:
Head of Customer Acquisition & Lead Generation
Google Ads | Meta Ads | Growth Marketing
đź“Ť Remote (India) | Full-Time
Build the Lead Generation Engine Behind One of Australia’s Fast-Growing Home Electrification Companies
Safe Planet is looking for a hands-on Head of Customer Acquisition & Lead Generation to own, execute and continuously improve our entire digital customer acquisition function.
This is not a people-management role.
We are looking for someone who enjoys being inside Google Ads, Meta Ads, GA4 and GoHighLevel every day—launching campaigns, analysing data, testing ideas, solving problems and improving results.
Your primary responsibility is simple:
Generate high-quality leads at the lowest possible cost while continuously improving performance across every product we offer.
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About Safe Planet
Safe Planet is one of Australia’s rapidly growing home electrification companies, helping homeowners transition to energy-efficient homes.
Our current and future product portfolio includes:
* Heating & Cooling
* Heat Pump Hot Water Systems
* Solar Batteries
* Solar Systems
* EV Chargers
* Insulation
* Water Filtration
* Future Home Electrification Products
As we continue expanding, you’ll build the lead generation engine that supports every brand and product we launch.
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Key Responsibilities
Paid Advertising
* Manage and optimise Google Ads (Search, Performance Max, Display & YouTube)
* Manage and optimise Meta Ads (Facebook & Instagram)
* Continuously test campaigns, audiences, creatives and bidding strategies
* Scale profitable campaigns while maintaining lead quality
Lead Generation
* Build and improve lead generation systems across all products
* Reduce Cost Per Lead (CPL)
* Improve lead quality and conversion rates
* Identify new customer acquisition opportunities
Landing Pages & CRO
* Build and optimise landing pages
* Improve conversion rates through continuous A/B testing
* Work closely with designers and developers to improve user experience
CRM & Automation
* Manage GoHighLevel CRM
* Build and optimise pipelines
* Create workflows and automations
* Ensure every lead is tracked correctly
Tracking & Reporting
* Manage GA4 and Google Tag Manager
* Ensure accurate conversion tracking
* Build performance dashboards
* Analyse campaign data and recommend improvements
Google Business Profile & Local SEO
* Manage Google Business Profiles
* Improve local search visibility
* Increase organic lead generation
Collaboration
* Work closely with designers, developers, content creators and the sales team
* Ensure campaigns are launched accurately and on time
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Required Experience
* 5+ years of hands-on experience in Performance Marketing
* Strong expertise in Google Ads (Search & Performance Max is essential)
* Strong experience managing Meta Ads
* Experience managing advertising budgets of â‚ą5 Lakhs+ per month
* Advanced knowledge of Google Analytics 4 (GA4)
* Advanced knowledge of Google Tag Manager (GTM)
* Experience with GoHighLevel CRM
* Strong understanding of conversion tracking and attribution
* Experience improving landing page conversion rates (CRO)
* Experience managing Google Business Profile (GBP)
* Strong analytical and problem-solving skills
* Excellent attention to detail
* Ability to work independently with minimal supervision
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Preferred Skills
* WordPress
* Local SEO
* Microsoft Clarity
* Call Tracking Platforms
* AI tools for marketing
* Experience working with Australian businesses
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What Success Looks Like
* Consistently generating high-quality leads
* Lower Cost Per Lead (CPL)
* Higher landing page conversion rates
* Improved campaign performance month after month
* Strong reporting and accountability
* Continuous optimisation across every marketing channel
* Building scalable lead generation systems that support business growth
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Who We’re Looking For
We are looking for someone who:
* Loves execution more than meetings.
* Takes complete ownership of results.
* Is highly organised and detail-oriented.
* Enjoys solving problems independently.
* Thinks commercially, not just technically.
* Constantly looks for ways to improve performance.
* Is proactive, accountable and driven by measurable results.
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Why Join Safe Planet?
* Work directly with the Founder.
* Own the complete customer acquisition function.
* Build systems that have a direct impact on company growth.
* Freedom to test, innovate and implement new ideas.
* Long-term career growth as the company expands.
* Competitive salary with performance-based incentives.
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Recruitment Process
* Resume Screening
* Technical Interview
* Live Google Ads & Meta Ads Assessment
* Practical Campaign Optimisation Task
* Reference Checks
* Final Interview with the Founder
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How to Apply
Please include:
* Your updated CV
* Google Ads & Meta certifications (if applicable)
* Monthly advertising budgets you’ve personally managed
* Examples of campaigns you’ve scaled
* Key performance metrics you’ve achieved (CPL, CPA, ROAS, Conversion Rate, etc.)
* A brief note on why you’re the right fit for this role
If you’re passionate about building scalable lead generation systems and delivering measurable growth through hands-on execution, we’d love to hear from you.
Click on Apply to know more.