BlueStone
Website:
bluestone.com
Job details:
Company Description
BlueStone, founded in 2011 and headquartered in Bangalore, is one of India’s leading fine jewelry brands. The company seamlessly integrates online and offline shopping, offering 300+ experiential stores alongside a vast online selection. With a proprietary tech stack, BlueStone enables customers to personalize their jewelry journey, from design to delivery, to celebrate life’s special moments. Their certified collections span gold, platinum, diamonds, and gemstones, ensuring options for every occasion and budget.
To learn more, visit www.bluestone.com.
About the Role
We're looking for a Head of Visual Merchandising to lead the creative and executional aspects of VM across all retail stores — leveraging regional VM teams to drive strong brand expression, elevate customer experience, and create impactful in-store experiences.
Location: Mumbai (On-site)
Reporting To - Chief Merchandising Officer (CMO)
What You'll Do
• Ensure consistent and effective implementation of VM design concepts across stores through the regional VM team
• Lead and develop creative VM concepts and visual storytelling in line with the brand’s overall direction
• Train and develop regional VMs to strengthen technical, creative, and role-based competencies
• Collaborate with Training and Category teams to periodically refresh VM guidelines in line with sales, customer insights, and brand strategy
• Manage external vendors for props, signage, and display materials — balancing quality, timely delivery, and cost efficiency
• Partner on visual brand initiatives, in-store communication strategy, and product display improvements
• Oversee ordering and pricing negotiations for VM materials, and manage changeovers for new and existing stores
• Develop video-based VM training content to streamline floor-level execution
• Monitor store-level visual execution through regular photo audits and feedback loops
• Coach regional VMs with creative and technical feedback to raise output quality and support their growth
• Adapt VM strategy to store-level sales trends while staying true to brand aesthetics
• Deliver best-in-class visual presentation for store openings, renovations, and key promotional events
What We're Looking For
• 5–10 years of experience in Visual Merchandising
• Prior experience with luxury or bridge-to-luxury brands is a must
• Strong understanding of creative VM, visual storytelling, and retail brand presentation
• Strong grasp of VM materials, décor elements, and vendor ecosystems
• Strong execution capability with an eye for detail, high ownership, and drive
• Strong vendor negotiation and coordination skills
• Aesthetic sensibility aligned with premium brand standardss
Education
• Degree in Fashion Communication, Design, or Visual Merchandising
• Preferably from institutions like NIFT, Pearl Academy, or equivalent
Click on Apply to know more.
