The Bridge Associates
Website:
thebridgeassociates.com
Job details:
We are looking for a high-calibre Head – Quick Commerce to own and accelerate the company's growth across India's leading quick-commerce platforms.
This is a business-building and growth leadership role, not a traditional Key Account Management position. The ideal candidate will combine strong commercial acumen with deep hands-on experience across Blinkit, Zepto, Swiggy Instamart and other emerging Q-commerce platforms.
With Quick Commerce becoming an increasingly important growth engine for FMCG and consumer brands, the role will be responsible for building the channel into a significant and profitable revenue contributor.
Key Responsibilities
- Own the overall Quick Commerce P&L, revenue and growth agenda.
- Develop and execute the Q-commerce strategy across Blinkit, Zepto, Swiggy Instamart, BigBasket and other emerging platforms.
- Build strong relationships with platform Category Managers, KAMs, commercial teams, media teams and supply teams.
- Own annual and quarterly Joint Business Plans (JBPs) with key platforms.
- Drive growth through assortment, pricing, promotions, visibility, distribution and new product launches.
- Lead commercial negotiations around margins, trade spends, discounts, visibility and platform investments.
- Work closely with performance marketing to optimise platform media, sponsored listings, ROAS and customer acquisition.
- Drive availability, fill rates, replenishment and inventory efficiency across dark-store networks.
- Analyse platform-level performance, consumer behaviour, SKU velocity and contribution margins to identify growth opportunities.
- Build differentiated strategies for each platform based on its customer base, category dynamics and economics.
- Partner closely with Marketing, Supply Chain, Finance and Sales to ensure seamless execution.
- Build and lead a high-performing Q-commerce/KAM team as the business scales.
- Establish strong reporting and performance dashboards covering GMV, revenue, margins, availability, fill rate, ROAS, trade spends and contribution.
Ideal Candidate
- 6–8 years of overall experience, with significant exposure to E-commerce / Quick Commerce.
- At least 4–5 years of hands-on experience managing Q-commerce/e-commerce businesses.
- Strong experience working directly with Blinkit, Zepto, Swiggy Instamart and/or BigBasket.
- Proven track record of scaling Q-commerce revenue, preferably within FMCG, Food, Beverage, D2C or another high-growth consumer category.
- Strong understanding of the complete Q-commerce ecosystem — KAM, category management, supply, availability, assortment, trade spends, platform media and performance marketing.
- Should be highly sales and commercially oriented, with demonstrated ownership of revenue and profitability.
- Experience managing platform P&Ls/JBPs and commercial negotiations is essential.
- Strong analytical orientation with the ability to translate data into actionable growth initiatives.
- Prior experience in FMCG / snacking / food / beverages would be strongly preferred.
- Candidates from high-growth consumer brands, D2C companies or the Q-commerce ecosystem are encouraged to apply.
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