Website:
graysondigital.in
Job details:
Company Description Grayson Digital is a performance marketing agency that helps startups, small and medium-sized enterprises, and established businesses drive growth through data-driven digital strategies. The agency specializes in services such as Google Ads, Meta Ads, SEO, PPC management, conversion rate optimization, landing page optimization, e-commerce marketing, B2B lead generation, local SEO, content marketing, and marketing analytics. Grayson Digital focuses on ROI, transparent reporting, measurable KPIs, and customized growth strategies tailored to each client. The team combines creative thinking with analytics to build campaigns that generate qualified leads, increase revenue, and create predictable growth. As a dedicated growth partner, Grayson Digital continuously tests and optimizes marketing efforts to improve performance and reduce customer acquisition costs.
Role Description The Guest Post Outreach Specialist is a full-time remote role focused on identifying and securing guest posting opportunities on relevant websites and digital publications. Day-to-day responsibilities include researching potential sites, assessing their relevance and authority, and building targeted outreach lists. The specialist will craft personalized outreach messages, manage ongoing communication with site owners and editors, and negotiate terms for guest posting and content placement. The role also involves coordinating with internal content and SEO teams to align topics, anchor text, and publishing schedules, while tracking outreach performance and maintaining detailed records in CRM or project management tools. The Guest Post Outreach Specialist is expected to follow brand guidelines, maintain professional relationships, and consistently seek new opportunities to expand Grayson Digital’s and clients’ digital presence.
Qualifications
- Candidates should possess strong Communication skills, including clear written and verbal communication, professional email etiquette, and the ability to build and maintain relationships with external partners.
- Candidates should possess effective Customer Service and Community Outreach skills to manage inquiries, respond to publishers and site owners courteously, and represent the brand in a positive, solution-oriented manner.
- Candidates should possess solid Research skills to identify relevant websites, evaluate domain authority, audience fit, and content guidelines, and compile strategic outreach lists.
- Candidates should possess Writing skills to create persuasive outreach messages, concise pitches, and collaborate on or review guest post content for clarity and consistency.
- Familiarity with SEO concepts, link-building strategies, and digital marketing principles is highly beneficial.
- Experience using CRM, outreach, or project management tools (e.g., HubSpot, Pipedrive, Trello, or similar) is an advantage.
- Ability to work independently in a remote environment, manage multiple outreach campaigns, and meet deadlines consistently.
- Previous experience in blogger outreach, digital PR, or link-building campaigns is preferred, and a background in marketing, communications, or a related field is a plus.
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