Website:
onlylaw.co.uk
Job details:
GTM Outbound Executive
Location: MG Road, Bangalore — Work From Office
Experience: 3+ years
Markets: USA, Europe & India
Employment Type: Full-time
About the Role
We are looking for a highly proactive and hands-on GTM Outbound Executive to build and execute Lolly’s outbound go-to-market motion across the USA, Europe, and India.
You will own the front end of the GTM funnel — from identifying target accounts and researching decision-makers to outbound prospecting, cold calling, qualification, product demos, and moving qualified prospects toward trials and POCs.
This is an execution-focused GTM role, with primary ownership of pipeline creation rather than traditional sales closing. You will work closely with the Founder, Product, and Growth teams to turn outbound activity into qualified opportunities and actionable market feedback.
Core GTM Motion
ICP Research → Account & Prospect Identification → Outbound → Cold Calling → Follow-ups → Qualification → Product Demo → Trial / POC → Commercial Handoff
Key Responsibilities
1. Account & Prospect Research
- Identify target companies and relevant decision-makers across the USA, Europe, and India.
- Research accounts to understand their marketing, influencer, creator, social, and affiliate requirements.
- Build, maintain, and continuously improve high-quality prospect lists.
- Identify relevant business triggers, pain points, and potential Lolly use cases.
2. Outbound Prospecting
- Execute outbound campaigns through cold email, LinkedIn, cold calling, and other relevant channels.
- Personalize outreach based on the prospect’s role, company, business context, and potential needs.
- Build and manage structured outreach sequences.
- Own follow-ups across calls, email, LinkedIn, and other channels to maintain consistent prospect engagement.
- Continuously test and improve messaging, targeting, sequences, and outreach strategies.
3. Cold Calling & Qualification
- Make outbound and cold calls to prospective customers.
- Engage confidently with senior marketing and business stakeholders.
- Understand the prospect’s current processes, challenges, goals, and technology stack.
- Qualify prospects based on business need, use case, urgency, fit, and potential opportunity.
- Handle initial questions and objections and identify when deeper involvement from Product, Growth, or leadership is required.
4. Product Demos
- Independently conduct product demonstrations fo
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