White Path
Website:
whitepath.in
Job details:
Our expertise sits at the intersection of Performance Marketing, SEO, AEO/GEO and Content Strategy, the channels that help brands get discovered, build demand, and turn attention into measurable growth. We don't do everything. We focus on what drives growth, and we build our own AI-driven workflows to do it faster than the old, manual way.
Role Summary
We're looking for a GTM & Growth Intern who wants to learn how modern digital growth actually works.
This isn't a role where you'll be assigned one channel and asked to do the same task every day. You'll work across Performance Marketing, SEO, Social Media, Content and AI-powered workflows across multiple client accounts.
You don't need to know everything. You do need to be curious, comfortable with numbers, have good creative taste, learn quickly and use AI tools as a default part of how you work.
You'll get hands-on exposure to real campaigns, real data, real clients and real growth problems. If you perform well, this is a full-time internship with the opportunity to convert into a full-time role at White Path.
Core Responsibilities
1. Performance Marketing
- Assist in setting up, monitoring and optimising Meta Ads and Google Ads campaigns
- Track budgets, pacing and key campaign metrics
- Analyse performance across CTR, CPC, CPL, CAC, ROAS and conversion rates
- Help identify what's working, what's not and what should be tested next
- Support audience, creative, placement and campaign-level testing
- Learn to connect ad performance with actual business outcomes
2. SEO & Organic Growth
- Conduct keyword research and competitor research
- Assist with on-page SEO, internal linking and content optimisation
- Analyse search performance using Google Search Console and Google Analytics
- Identify content opportunities based on search demand and competitor gaps
- Help optimise pages for traditional search as well as AEO/GEO
- Use AI tools to speed up research, analysis and content workflows without compromising quality
3. Social Media & Content
- Help manage social media content across client accounts
- Research trends, topics and content formats relevant to different audiences
- Develop content ideas, hooks and angles for LinkedIn, Instagram and other relevant platforms
- Write and edit social posts, captions and short-form content
- Track content performance and identify patterns in what gets attention and engagement
- Develop a strong understanding of why certain content works and other content doesn't
4. AI-Led Marketing
- Use AI tools such as ChatGPT, Claude and AI creative tools as part of your daily workflow
- Use AI for research, analysis, content creation, campaign ideation and workflow automation
- Experiment with new AI tools and find practical ways to improve how the team works
- Build simple AI-powered workflows to automate repetitive marketing tasks
- Learn to distinguish between using AI to do more work and using AI to do better work
5. Data & Reporting
- Pull and analyse data from platforms such as Meta Ads Manager, Google Ads, GA4 and Google Search Console
- Maintain campaign and marketing dashboards
- Help prepare weekly and monthly performance reports
- Turn numbers into clear observations and actions, not just screenshots and charts
- Spot anomalies, trends and opportunities in campaign and organic data
- Develop a strong understanding of how different marketing metrics connect
6. Client & Team Communication
- Work closely with the performance, SEO and content teams
- Join internal and client discussions where relevant
- Communicate progress, blockers and mistakes early
- Keep tasks, documentation and reporting organised
- Take ownership of assigned work and follow it through to completion
Must-Have Skills
- Strong interest in digital marketing and how businesses acquire customers
- Comfortable working with numbers, spreadsheets and marketing data
- Good creative taste and an understanding of what makes content or an ad interesting
- Genuinely comfortable using AI tools such as ChatGPT and Claude in your daily workflow
- Strong written and verbal communication
- Curious and willing to learn unfamiliar tools and platforms quickly
- Organised and detail-oriented
- Able to work independently once given context and direction
- Basic understanding of digital marketing concepts such as CTR, CPC, conversion rate, CAC, ROAS, SEO and engagement
You don't need to be an expert in Meta Ads, Google Ads or SEO on day one. We care more about how quickly you learn, how you think and how you use the tools available to you.
Nice to Have
- Internship, freelance or project experience in digital marketing
- Experience with Meta Ads or Google Ads
- Experience with SEO or Google Search Console
- Experience managing a social media page or creating content
- Experience with Canva, Figma or other creative tools
- Experience with AI creative tools for images or video
- Experience with Google Sheets or Excel
- Personal projects, college projects, side hustles or experiments that demonstrate curiosity and initiative
Culture Fit
White Path runs on a few non-negotiables. You'll fit in if this sounds like you:
- Extreme ownership. You own the problem and the solution, and you don't wait to be told what to fix
- Over-communication. You flag progress, blockers and mistakes early, not after they pile up
- Upward management. We hire people who can tell us what to do, not just people who wait for instructions
- Growth mindset. You're comfortable saying "I don't know this yet" and then going and learning it
- Humility. Confidence is good, ego is not. The work speaks louder than the opinion
What We Offer
- Hands-on exposure to Performance Marketing, SEO, Social Media, Content and AI-led growth
- Work across real client accounts and real business problems
- Daily exposure to AI tools and modern marketing workflows
- The opportunity to work across multiple industries instead of being stuck in one account
- A chance to build a portfolio of actual work and measurable results
- Mentorship and a fast learning curve
- Remote-friendly working environment
- Full-time internship with the opportunity to convert to a full-time role based on performance
- Competitive stipend during the internship, with full-time compensation based on performance and fit
Who This Role Is Really For
You're probably a good fit if you're the kind of person who sees an ad and immediately thinks "I would have done that differently."
You notice why one Instagram post gets attention and another doesn't. You're comfortable opening a spreadsheet and figuring out what the numbers are telling you. You use ChatGPT or Claude without being told to. You see something you don't know how to do, search for it, experiment and figure it out.
You don't need to walk in knowing everything.
You need to be the kind of person who learns fast, thinks clearly and wants to become very good at growth.
Click on Apply to know more.