BTL Marketing Manager (Finance)

1 Finance

Required skills

Website: 1finance.co.in
Job details:

Responsibilities:

Develop and execute detailed activation plans for new FPCs, including pre-launch timelines, operational requirements, and stakeholder coordination
Conduct market analysis to identify suitable locations in alignment with business objectives
Partner with marketing teams to create localized campaigns to promote new FPCs for lead generation
Collaborate with internal teams to ensure readiness before the go-live date
Oversee facility setup, infrastructure, event arrangements, and technology enablement to ensure operational efficiency
Secure all necessary regulatory, compliance, and legal approvals for the projects
Monitor early performance metrics (e.g., client acquisition, revenue generation) to assess FPC success and identify improvement areas
Gather feedback from employees and clients to refine operations and customer experience
Address bottlenecks in operational efficiency during the post-activation phase
Plan and execute on-ground events and campaigns to boost brand visibility and attract potential clients to new centers
Ensure events are aligned with the company’s strategic goals and deliver measurable results

Skills:

Bachelor's degree in Business Administration, Operations, Marketing, or related field (MBA preferred)
Proven experience in activation or operations management, preferably in the financial services or retail sector
Excellent interpersonal and negotiation skills to manage external stakeholders such as property owners and contractors
Strong analytical skills to evaluate location performance and market potential
Familiarity with financial products and advisory services is a plus

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