CONEON
Website:
coneon.in
Job details:
GROWTH MARKETING MANAGER (PERFORMANCE FIRST)
Coneon | Gurugram | On-site | Full-time
Company Description
Coneon is a Gurugram based marketplace for construction materials and home services. Customers buy materials, book vetted service professionals, rent equipment and trade recovered material, on web and on app. We are scaling category by category and pin code by pin code, which means demand generation is the engine of the business.
THE ROLE IN ONE LINE
Own paid acquisition end to end, with Google Ads as the primary growth lever, and build the measurement and retention plumbing around it.
This is a hands on execution role. You will be in the accounts daily, not reviewing someone else's dashboards.
WHO WE ARE LOOKING FOR
You have personally managed at least Rs 10 lakh a month in ad spend on a single account or business. Not aggregate across clients, not a team number, yours.
You understand intent driven demand. You know the difference between capturing a person searching for "cement price in Gurgaon" and interrupting someone on a feed, and you know how to price, structure and scale the first one.
You are a full stack growth marketer, or on your way to becoming one. Range across channels is a strong plus. Depth in Google Ads is non negotiable.
WHAT YOU WILL DO
Own Google Ads end to end. Search, Performance Max, Shopping, YouTube and Demand Gen. Account structure, keyword and search term hygiene, bidding strategy, budget pacing, landing page and offer testing.
Run Meta as the secondary channel for prospecting, retargeting and category seeding.
Own the acquisition P&L. CAC, ROAS, blended CAC, contribution margin per order and per service booking. You will be measured on efficient volume, not on impressions.
Build and maintain the measurement stack. GA4, Google Tag Manager, Search Console, Merchant Center, offline and CRM conversion imports, server side tracking where needed. If the data is wrong, that is your problem to fix.
Set up lifecycle and retention flows across WhatsApp, email and app push. Abandoned cart, quote follow up, service reminders, repeat purchase nudges, partner and pro activation.
Run a real testing calendar. Creative, copy, offer, audience and landing page. Document what you learn.
Work with catalogue, content and design on feeds, product data quality, local SEO and city and category landing pages that actually convert.
Report weekly with a clear point of view. What moved, why, what you are doing next.
WHAT YOU NEED
3 to 6 years in performance or growth marketing at a consumer internet, D2C, marketplace or ecommerce business.
Proven single account monthly spend of Rs 10 lakh or more, with results you can walk us through.
Deep Google Ads capability. Search and PMax at scale, feed based campaigns, negative keyword and search term discipline, bid and budget management.
Working Meta Ads capability across campaign objectives and audience strategy.
Strong GA4 and Search Console fluency. Comfortable with events, conversions, attribution windows and diagnosing tracking gaps.
Exposure to CRM and push architecture. WhatsApp, email and app notification tooling, segmentation and journey building.
Comfort with numbers. Spreadsheets, cohorts, unit economics. You should be able to build a spend to revenue model without help.
NICE TO HAVE
Marketplace or two sided business experience, supply side plus demand side.
App install and in app conversion campaigns.
Local and hyperlocal marketing across pin codes and cities.
SEO and content working knowledge.
Experience in construction, home services, real estate or interiors.
WHAT THIS ROLE IS NOT
Not a brand or social media calendar role.
Not an agency coordination role.
Not a place to learn Google Ads from scratch.
HOW TO APPLY
Apply here with your CV. In your note, tell us three things.
1. The single largest monthly spend you have personally managed and on what account.
2. One Google Ads account change you made that moved CAC or ROAS, and by how much.
3. One campaign that failed and what you took away from it.
Applications with these three answers get read first.
Click on Apply to know more.
