Reasoned.
Website:
reasoned.ventures
Job details:
Job Description – Growth & Marketing Manager (AI-Native)
Location: Mumbai (Onsite)
Type: Full-time
Experience: 2-4 years
About the Company
One of our portfolio companies is a fast-growing fintech in the cross-border payments space, building modern infrastructure that simplifies and accelerates global trade transactions. Backed by strong investors and led by seasoned operators, the company is scaling rapidly and building the banking rails that let Indian exporters collect and move money across the world. The customer is the Indian exporter, and the market is large, underserved and badly served by incumbent banks.
About the Role
We are looking for a Growth & Marketing Manager with 2-4 years of experience to run the demand engine end-to-end. This is an strategy + execution role. The company operates AI-native - strong growth generalist with the right tools. You will work directly with the founders and the sales team.
Key Responsibilities
- Own content + SEO as a core acquisition channel: publish high-intent content aimed at exporter search queries, comparison pages, and practical compliance and trade guides that build credibility with a finance audience.
- Build and run outbound campaigns end-to-end – list building, enrichment, segmentation, copy, sequencing and follow-up – using AI personalisation to make volume feel one-to-one.
- Research and sharpen the ICP: identify which exporter segments, clusters and corridors respond, and translate that into segment-specific messaging rather than generic payments copy.
- Run structured experiments across channels, messaging and targeting, and report results honestly, including what failed and what you learned.
- Track the funnel from first touch to activation. Own the reporting cadence and know your conversion rates at each stage without having to go and calculate them.
- Build sales enablement material that gets used: battlecards, one-pagers, case studies and savings calculators for the sales team.
- Own the brand surface area – website copy, landing pages, LinkedIn presence, event and trade association collateral – and keep the quality high on a small budget.
- Talk to customers regularly and bring what you hear back to the founders and the product team.
Must-Have Skills & Experience
- 2-4 years in growth, marketing or demand generation, ideally at a B2B startup, fintech or SaaS company.
- Habitual, hands-on use of AI tools across research, copy, content, outbound and analytics, with real examples of work you shipped faster because of them.
- Strong writing. You can write a cold email, a landing page and a technical explainer, and make each one sound like it was written for that audience.
- Hands-on with the modern growth stack: an outbound and enrichment tool (Clay, Apollo or similar), a CRM, email infrastructure, analytics and basic SEO tooling.
- Comfortable with numbers – funnel conversion, channel performance, cost per lead – and able to build your own reporting rather than waiting for someone to build it.
- Full-funnel instinct: you care whether a lead converted and stayed, not just whether the campaign got clicks.
- High agency in an ambiguous, fast-moving environment. Priorities will shift, and there is no established playbook to inherit.
Preferred
- Experience marketing to SMEs, exporters, or a finance and compliance audience such as CFOs and finance managers.
- Exposure to fintech, payments, trade or another regulated category where credibility matters more than hype.
- A portfolio, blog, newsletter or side project that shows how you think and write.
- Prior 0-to-1 experience where you were among the first marketing hires.
- Basic design and video ability, or the confidence to produce decent creative with AI tools rather than waiting on a designer.
Why Join?
- Build the growth engine of a licensed cross-border trade platform from scratch, and own it rather than inherit it.
- Direct access to the founding team. You help decide what gets built and how it gets sold, not just how it gets marketed.
- An AI-native environment deliberately structured so one strong operator outperforms a large team, with the tools and budget to actually work that way.
- A short feedback loop: real customers, real revenue, and clear visibility on which of your work drove it.
- Meaningful ownership and upside, and a genuine seat in a 0-to-1 story building from India for the world.
Interested, or know someone who fits? Contact / DM us.
Click on Apply to know more.
