Website:
chapterhome.in
Job details:
Location: Ghatkopar, Mumbai.
Role: Full-time
We are looking for someone to own our entire D2C growth, CAC, experience and retention engine, from acquiring customers to converting them, retaining them and improving profitability.
Key Responsibilities:
- Drive D2C revenue growth across website and paid channels
- Own performance marketing across Meta, Google and other relevant platforms
- Track and improve ROAS, CAC, conversion rate, AOV and contribution margin
- Continuously optimize campaigns, creatives, audiences and budgets
- Own the complete website funnel - traffic to conversion
- Work closely with creative, catalogue and Shopify teams to improve CRO
- Build retention and repeat purchase through WhatsApp, Email, SMS and CRM
- Drive cross-sell, upsell and customer lifetime value
- Track performance at channel, campaign, creative, SKU and cohort level
- Build clear dashboards and identify what to scale, fix or stop
What We’re Looking For:
- 2-5 years of D2C growth experience
- Strong hands-on understanding of Meta Ads, Google Ads and Shopify
- Good understanding of retention/CRM
- Strong analytical mindset with a sharp eye on ROAS and profitability
- Comfortable working with numbers, creatives and cross-functional teams
- Someone who can think strategically but is also willing to be hands-on
Click on Apply to know more.