Website:
kridasi.in
Job details:
Company Description Kridasi Interactive Private Limited is a technology-driven interactive entertainment and gaming company focused on creating engaging digital experiences for users. The company combines advanced technology, data-driven insights, and innovative game design to build interactive products and platforms. Its work centers on delivering entertainment that also fosters meaningful user engagement. Team members collaborate across disciplines to develop immersive, user-focused experiences. Kridasi offers opportunities to contribute to cutting-edge gaming and interactive solutions in a dynamic environment.
Role Description The Growth Content Creator & Video Editor is a full-time, on-site role based in Bengaluru.
Video Production for UA: Conceptualize, edit, and export high-performing 15–30 second video ads tailored for Meta (Facebook/Instagram), Google App Campaigns, and YouTube Shorts.
Gameplay Capture & Editing: Record engaging hyper-casual gameplay footage and edit it into dynamic creatives using trending audio, fast-paced cuts, and engaging captions.
Static Asset Creation: Design eye-catching static banners, App Store/Play Store screenshots, and promotional images for ad networks and organic social media.
Creative Iteration (A/B Testing): Produce multiple variations of ad creatives (testing different hooks, CTAs, and visual layouts) to lower Cost Per Install (CPI) and increase Click-Through Rates (CTR).
Trend Spotting: Stay up-to-date with current short-form video trends, meme formats, and mobile gaming ad tropes (e.g., "fail" ads, split-screen gameplay, reward showcases) to keep campaigns fresh.
Qualifications
Technical Proficiency: Expert-level skills in video editing software (Adobe Premiere Pro, After Effects, or advanced CapCut workflows).
Graphic Design: Strong proficiency in Adobe Photoshop, Illustrator, or Figma for generating polished static ads and typography.
Direct-Response Mindset: Understanding of performance marketing principles. You design for conversion and action, not just aesthetics.
Pacing & Storytelling: A strong grasp of pacing for short-form platforms, particularly how to maximize retention in the first 3 to 5 seconds of a video.
Gaming Familiarity: A genuine interest in mobile gaming, UI/UX aesthetics, and an understanding of what appeals to casual and hyper-casual gaming audiences.
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