Glenmark Pharmaceuticals
Website:
glenmarkpharma.com
Job details:
Job Description
Group Company: #*GLENMARK PHARMACEUTICALS*#
Office Location: #*HO - India*#
Position description: #*This position is responsible for handling the brand management activities for Middle East and Africa market. It shall provide strategic direction to the business with reference to marketing practices which are cutting-edge and world class.*#
Primary Responsibilities: #*
- Conceptualize & drive short, medium and long term marketing plan and business strategies for MEA market.
- Responsible for Analyzing internal and external data, conducting primary and secondary research, Setting Brand Objectives and Formulating Brand Strategies - Positioning, Segmentation and Targeting. Brand Mix, Action Plans
- Responsible for ensuring Growth, Market Share as per the objectives defined. Analyzing the brands performance through internal and external data, identifying issues, validating the strategies and course correction if required.
- Responsible for Budgeting and Sales Forecasting Product History, Market Opportunity Analysis, Setting Financial Objective (primary & IMS) for the Brands as per the division’s needs, preparing the promotional budget as per the marketing plan.
- Driving implementation of Strategy for Power and Focus Brands. Process summary of all marketing activities every month during Brand Ops Meeting
- Conducting market intelligence prescription audit to identify prescribers
- Responsible for new product launches and developing long range planning
- Responsible for medical and marketing training for the field staff
- Maintaining Sales/Expense Ratio Marketing Tracker
- Coordination among various internal & external stakeholders e.g. Regulatory, Finance, Demand Planning, Logistics, External vendors.
- Frequent field visit / KOL visits, franchise building and competition update. Train sales team towards scientific promotion, campaign briefing.*#
Reporting Team
- Reporting Designation: #*Deputy General Manager – Head Commercial Excellence – MEA*
Educational Qualifications Preferred
- Degree: #*Bachelors in Science / Pharmacy and Master’s Degree in Marketing / International Business*#
Required Work Experience
- Years of experience: #*At least 8 plus years of experience in Marketing. Exposure in pharmaceutical marketing specific to Dermatology, Respiratory and/or oncology is added advantage.*#
Required Skills: #*
- Understanding of Pharmaceutical industry competition, customer behavior and prescription habits in MEA Market
- Strong possession of sales and marketing competencies.
- Must be good in communications, negotiation and interpersonal skills
- Must be knowledgeable in Microsoft applications
- Must know the basic marketing trends*#
Required Abilities
- Other: #*Must be self-driven
- Must be well driven, flexible and can work with under pressure
- Can work independent or in teams
- Ability to build strong relationship with external contacts.
- Must demonstrate high levels of integrity and have external orientation mindset.*#
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