Neuraleap Group
Website:
neuraleap.co
Company:
https://www.linkedin.com/company/neuraleapgroup
Seniority: Mid-Senior level
Industries: Outsourcing and Offshoring Consulting
Job details:
Role Purpose
Lead the strategic planning, lifecycle management, and commercial success of the Pediatrics and Dermatology portfolio
by driving brand strategy, scientific marketing, product launches, digital initiatives, and field force excellence.
Key Responsibilities
- Support the development of annual brand strategy, business plans and marketing calendar for the assigned product
category portfolio.
- Deliver sales, market share and profitability targets.
- Manage product lifecycle, pricing, positioning and portfolio optimization.
- Plan and execute new product launches.
- Design promotional campaigns, visual aids, leave-behinds, CMEs and digital content.
- Work closely with Sales, Medical Affairs, Supply Chain and Regulatory teams.
- Conduct market research, competitor analysis and customer insights.
- Train and mentor field force through cycle meetings and product training.
- Monitor marketing budgets and ROI.
- Build relationships with KOLs, pediatricians and dermatologists.
Key Performance Indicators
- Brand sales & growth vs. target
- Successful new product launches
- Prescription generation / demand creation
- Forecast accuracy
- Digital engagement metrics
- Market share growth
- Marketing ROI
- Field force training effectiveness
- Budget adherence
- Cross-functional project delivery
Qualifications
- MBA (Marketing) preferred; B.Pharm / M.Pharm / Life Sciences desirable.
- 5–10 years (PM) or 8–15 years (GPM) in pharmaceutical / consumer healthcare marketing.
- Experience in Pediatrics and/or Dermatology preferred.
Skills: dermatology,brand strategy,pediatrics,sales
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