Website:
thedigitalcreators.io
Job details:
Google & Meta Ads Specialist - Job Description
About The Digital Creators
The Digital Creators is an AI-powered video ad generation SaaS platform designed for performance marketing agencies and DTC brands. We help marketers scale their e-commerce businesses through intelligent ad automation, high-converting video creatives, and data-driven performance optimization. Our platform integrates seamlessly with Google Ads, Meta Ads, and e-commerce platforms to streamline campaign creation and optimization.
We're looking for a highly skilled Google & Meta Ads Specialist with proven experience managing and scaling e-commerce advertising campaigns across multiple platforms. You'll work with our team to help agency partners and DTC brands achieve exceptional ROAS while leveraging our cutting-edge video ad technology.
Position Overview
You'll be the performance expert behind our clients' most successful campaigns. Managing high-performing campaigns across Google Search, Shopping, Performance Max, Display, YouTube, Meta Facebook, and Instagram for e-commerce brands. This role offers hands-on campaign management, strategic optimization, and direct impact on our clients' revenue growth.
Key Responsibilities
Campaign Management & Optimization
- Plan, create, manage, and optimize Google Ads and Meta Ads campaigns for e-commerce brands
- Manage Google Search, Shopping, Performance Max, Display, YouTube, and Remarketing campaigns
- Create and optimize Meta campaigns across Facebook and Instagram for Sales, Catalog, and Retargeting objectives
- Manage daily bid management, keyword strategy, audience segmentation, and budget allocation across platforms
- Conduct A/B testing on ad creatives, audience segments, landing pages, and bidding strategies
- Monitor campaign performance metrics (ROAS, CPA, CTR, conversion rate) and identify optimization opportunities
- Perform regular audits on account structure, campaign settings, and quality scores
- Optimize campaigns to improve ROAS, CPA, CTR, conversion rate, and revenue
Conversion Tracking & Implementation
- Set up and manage Meta Pixel, Conversion API (CAPI), Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Ads Conversion Tracking
- Create and manage product feeds through Google Merchant Center and Meta Commerce Manager
- Ensure accurate conversion tracking and data flow across all advertising platforms
- Conduct product performance analysis and feed optimization
- Collaborate with development teams on tracking implementation and troubleshooting
Performance Analysis & Reporting
- Analyze campaign data to identify trends, patterns, and performance gaps
- Generate weekly/monthly client reports with actionable insights and recommendations
- Track KPIs against client goals and communicate progress via dashboards or written reports
- Conduct competitive analysis, keyword research, and audience research
- Identify high-performing ad creatives, keywords, and audience segments for scaling
- Prepare detailed performance reports highlighting optimization opportunities and ROI improvements
Account Strategy & Budget Management
- Develop tailored Google Ads and Meta Ads strategies based on e-commerce business goals and budget
- Scale online stores using paid advertising across both platforms
- Recommend campaign structure improvements and feature implementations (Performance Max, Dynamic Product Ads, Catalog Sales, etc.)
- Monitor advertising budgets and ensure maximum return on ad spend
- Manage budgets across multiple campaigns and platform integrations
- Collaborate on seasonal campaign planning, promotional campaigns, and product launches
- Stay current with Google Ads and Meta Ads product updates and implement new features strategically
- Client Collaboration & Team Integration
- Serve as primary point of contact for assigned e-commerce accounts
- Present findings and recommendations in clear, data-driven formats
- Collaborate with the creative, content, design, and development teams to improve campaign performance and overall conversion rates
- Manage client expectations and communicate performance proactively
- Respond to client requests and queries in a timely manner
- Onboard new clients and migrate existing campaigns where applicable
Required Qualifications
Experience & Expertise
- 4+ years of hands-on experience managing Google Ads and Meta Ads for e-commerce brands
- Proven track record of scaling online stores using paid advertising
- Strong understanding of Google Ads, Meta Ads Manager, Google Merchant Center, Google Analytics 4, Google Tag Manager, and Looker Studio
- Experience with Performance Max, Shopping Ads, Search Ads, Dynamic Product Ads, Catalog Sales Campaigns, and Remarketing
- Hands-on experience with Meta Pixel and Conversion API implementation
- Proficiency managing accounts with $50K+ monthly spend across multiple platforms
- Experience optimizing toward key e-commerce metrics (ROAS, CPA, LTV:CAC, conversion volume, revenue)
Skills & Competencies
- Strong analytical mindset with the ability to optimize campaigns using data
- Advanced Excel/Sheets skills (pivot tables, VLOOKUP, data visualization)
- Strong problem-solving abilities and attention to detail
- Excellent written and verbal communication skills
- Ability to manage multiple accounts and priorities simultaneously
- Detail-oriented with strong organizational skills
- Self-motivated and ability to work independently
- Proficiency with Google Tag Manager, GA4, and conversion tracking setup
- Preferred Qualifications
- Google Ads Certification or Meta Blueprint Certification
- Experience working with Shopify, WooCommerce, Magento, or other e-commerce platforms
- Knowledge of Conversion Rate Optimization (CRO)
- Experience with product feed optimization and catalog management
- Understanding of attribution models and customer journey analysis
- Experience using tools such as Hotjar, Microsoft Clarity, Ahrefs, or SEMrush
- Experience managing DTC/e-commerce accounts or performance marketing agencies
- Project management experience or familiarity with agency workflows
Key Performance Indicators
Your success will be measured by:
- Achieving or exceeding ROAS targets for assigned accounts
- Maintaining or improving average quality scores (7+)
- Month-over-month optimization improvements in CPA and conversion volume
- Client satisfaction and account retention rates
- On-time and accurate reporting
- New feature adoption and successful A/B test implementation
- Tools & Systems You'll Use
- Advertising Platforms: Google Ads, Meta Ads Manager (Facebook & Instagram)
- Analytics & Tracking: Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API (CAPI), Google Ads Conversion Tracking
- E-commerce Integration: Google Merchant Center, Meta Commerce Manager, Shopify/WooCommerce API (depending on client stores)
- Data & Reporting: Google Data Studio, Looker Studio, Spreadsheets (Google Sheets or Excel)
- Project Management: Asana, Monday.com, or similar
- Analysis Tools: Hotjar, Microsoft Clarity, Ahrefs, SEMrush (optional)
- Communication Platforms: Email, Slack, Zoom
- Our Platform: The Digital Creators SaaS (video ad generation and campaign optimization)
What We Offer
- Competitive salary based on experience
- Performance-based incentives and bonuses tied to client ROAS and campaign success
- Opportunity to work with leading e-commerce brands across multiple industries
- Career growth and continuous learning opportunities through certifications and training
- Collaborative and supportive work environment with exposure to cutting-edge marketing technology
- Exposure to high-budget advertising campaigns and scaling strategies
- Flexible working arrangements with remote-friendly options
- Access to The Digital Creators platform and latest marketing automation tools
What We're Looking For
The Ideal Candidate:
- Obsessed with data and driven by measurable e-commerce results (ROAS, CPA, revenue)
- Proven expertise in scaling e-commerce brands through paid advertising
- Constantly experimenting and testing to find optimization wins across Google and Meta
- Comfortable explaining complex performance metrics and campaign strategy to clients
- Proactive problem-solver who takes ownership of client success and account growth
- Up-to-date with Google Ads and Meta Ads features and industry best practices
- Strong understanding of e-commerce funnels and customer journey optimization
- Team player who collaborates across departments (creative, content, design, development)
Interview Process
- Phone Screen (30 mins) – Background, motivation, and e-commerce advertising experience discussion
- Case Study or Technical Test (take-home, 2 hours) – Analyze campaign data from an e-commerce store or develop a multi-platform strategy
- In-Depth Interview (60 mins) – Deep dive into past work, optimization approach, Meta Pixel/GA4 setup, and client handling
- Practical Task – Demonstrate campaign optimization skills or present findings from the case study
- Final Interview – Meet with leadership; discuss our platform, vision, and growth opportunities
Click on Apply to know more.
