Spoiledideas Digital Marketing Agency
Website:
spoiledideas.com
Job details:
Company Description SpoiledIdeas is a digital marketing agency driven by creative, talented, and passionate professionals with a strong focus on impactful results. The agency offers end-to-end social media marketing services, including strategy, execution, and consulting across platforms such as Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, and blogs. Its services also include SEO to help brands compete for top search engine rankings through strategic, targeted campaigns.
Google Ads Executive – Roles & Responsibilities
1. Analyse current advertising trends and create Google Ads campaigns accordingly.
2. Have strong knowledge of all Google Ads campaign types, including Search Ads, Call Ads, Performance Max (PMax) Campaigns, Smart Campaigns, Shopping Ads, Display Ads, and Video Ads.
3. Be capable of recommending and pitching appropriate advertising budgets along with campaign forecasts and expected outcomes.
4. Monitor and analyze campaign performance, ensuring ads are delivering quality leads and achieving desired results.
5. Coordinate with Google Ads support representatives whenever required and implement recommended changes in the Google Ads account.
6. Have hands-on experience in Google Ads account creation, setup, and configuration.
7. Be proficient in implementing Google Tag (gtag), conversion tracking, and necessary events on websites and landing pages.
8. Have good knowledge of Google Analytics and Google Search Console to track and analyze both organic and paid traffic performance.
9. Possess basic knowledge of WordPress and HTML for implementing tracking codes and making minor website-related changes.
10. Prepare and present monthly and quarterly campaign performance reports.
11. Demonstrate strong problem-solving and analytical skills to optimize campaign performance and resolve account-related issues.
12. Have a thorough understanding of Google Ads terminology, bidding strategies, audience targeting, conversion tracking, and campaign optimization techniques.
13. Coordinate with clients for weekly and monthly performance reviews, campaign discussions, and strategy planning.
14. Have basic knowledge of Google Business Profile (GMB) setup and management to create and optimize local advertising campaigns.
15. Continuously monitor competitor activities, industry trends, and new Google Ads features to improve campaign performance.
16. Provide regular updates to the reporting manager regarding campaign performance, optimization activities, and client communication.
17. Conduct keyword research and competitor analysis to identify the best opportunities for campaign growth.
18. Review landing pages and provide suggestions to improve lead generation and conversion rates.
19. Ensure all conversion tracking is working properly and verify lead quality regularly.
20. Manage and update negative keywords to reduce irrelevant clicks and improve campaign performance.
21. Monitor daily, weekly, and monthly budgets to ensure optimum utilization of ad spend.
22. Perform A/B testing of ad copies, headlines, descriptions, and campaign settings to improve results.
23. Analyze lead quality and work closely with clients to understand campaign effectiveness.
24. Set up and monitor call tracking, form submissions, WhatsApp inquiries, and other lead-generation events.
25. Create and manage remarketing campaigns to re-engage previous website visitors.
26. Regularly audit Google Ads accounts to maintain account health, policy compliance, and proper campaign structure.
27. Have knowledge of healthcare advertising policies and compliance requirements (preferred).
28. Focus on generating quality leads and appointment bookings while maintaining target Cost Per Lead (CPL) and Return on Investment (ROI).
Job Title: Google Ads Executive
Experience: Min 3 Years
Reporting To: Performance Marketing Lead
Key Skills: Google Ads, Performance Marketing, Google Analytics, Google Tag Manager, Google Search Console, Conversion Tracking, Keyword Research, WordPress, Basic HTML, Reporting, Client Communication & Problem Solving.
Location: Ghatkopar, Mumbai
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