# Google Ads / PPC Executive
Company:Conversion Perk
Location:Mohali
Work Mode:Work From Office
Employment Type:Full-Time
Experience:2–3 Years
### About the Role
We are looking for a Google Ads / PPC Executive with 2–3 years of hands-on experience in managing and optimizing paid advertising campaigns.
The ideal candidate should have a strong understanding of **Google Ads, keyword research, campaign optimization, conversion tracking, bidding strategies, and performance analysis**. The candidate will be responsible for managing campaigns, monitoring performance, and ensuring that advertising budgets are utilized effectively to achieve business goals.
#Key Responsibilities
* Plan, create, manage, and optimize **Google Ads/PPC campaigns**.
* Conduct **keyword research**, search-term analysis, and competitor research.
* Create and optimize **Search, Display, and Performance Max campaigns**.
* Monitor key performance metrics including **CTR, CPC, CPL, CPA, conversion rate, and ROAS**.
* Manage campaign budgets and implement appropriate **bidding strategies**.
* Perform **A/B testing** of ad copies, creatives, and landing pages.
* Identify opportunities to improve campaign performance and reduce acquisition costs.
* Set up and monitor **conversion tracking** and ensure accurate campaign data.
* Analyze campaign performance and identify trends, issues, and growth opportunities.
* Prepare **weekly/monthly performance reports** with actionable insights.
* Work with the SEO, content, design, and development teams when required.
* Stay updated with the latest **Google Ads features, trends, and industry best practices**.
### Required Skills
* 2–3 years of hands-on experience in **Google Ads/PPC**.
* Strong understanding of **Google Search Ads, Display Ads, and Performance Max**.
* Good knowledge of keyword research and campaign structure.
* Understanding of **CPC, CTR, CPL, CPA, ROAS, Quality Score, and conversion rate**.
* Experience with campaign budgeting and bidding strategies.
* Knowledge of **Google Analytics 4 and Google Tag Manager** is preferred.
* Strong analytical and problem-solving skills.
* Good communication and reporting skills.
* Ability to manage multiple campaigns and meet deadlines.
### Preferred Qualifications
* Google Ads certification is a plus.
* Experience handling **international clients/campaigns** is an advantage.
* Experience with lead-generation and e-commerce campaigns will be preferred.
### What We Offer
* Opportunity to work on diverse PPC campaigns and industries.
* Learning and professional growth opportunities.
* Collaborative and performance-driven work environment.
* Exposure to advanced digital marketing strategies and tools.
### How to Apply
Interested candidates can share their updated CV at:
minshu@conversionperk.com