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maxonic.in
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GM / Head – Export Marketing & New Buyer Development | Garment Exports
Can you open the right international buyers and get them seriously interested in evaluating a new garment supplier?Maxonic Consulting is conducting a search for an established, quality-led garment exporter in Gurugram with a substantial and proven manufacturing base across woven and knit apparel.
The company has meaningful production capacity available for growth and now wants to build a stronger, professional new-buyer acquisition engine.
This is not primarily a role for someone who has spent their career handling existing buyers or running orders already secured by the company.
The first challenge is much more specific:
Identify the right international buyers, open the doors, represent the company credibly, and get those buyers interested enough to begin evaluating the supplier.
What success will look like1. Open the right international buyersThis is the most important part of the role.
You should be able to:
- identify relevant international brands, retailers, buying houses and sourcing organisations;
- determine who the real buying / sourcing decision-makers are;
- create access through your network, referrals, direct outreach or other routes;
- represent the company credibly with senior buyers; and
- give them a compelling reason to evaluate the manufacturing platform.
We are particularly interested in people who can say:
“I personally opened this buyer. This is how I got access, and this is why they agreed to evaluate us.”2. Move interest into development, sampling and trialsOpening the door is only the beginning.
You will work with merchandising, product development, costing and manufacturing teams to move serious buyer interest into:
development brief → sampling → costing / RFQ → vendor evaluation → trial order
We will therefore value candidates who have not only secured buyer meetings, but have successfully moved relationships into real commercial evaluation.
3. Support conversion into bulk and repeat businessYou should have the commercial maturity to support opportunities through negotiation, internal coordination, problem solving and follow-through.
However, we understand that conversion into bulk orders depends on several factors beyond the salesperson alone—including price, product fit, sampling, compliance, capacity, delivery and factory capability.
We are therefore interested not simply in:
“How much revenue did you handle?”
but in:
“What did you personally do to create and progress the opportunity?”4. Progressively assume broader sales ownershipInitially, this is a senior individual-contributor role.
The immediate priority is simple:
Prove that you can create new buyer access and move opportunities forward.As the business develops, the successful person can progressively take broader ownership of the sales function from the promoters and build the team, processes and commercial infrastructure around it.
Why this could be a meaningful career moveThis opportunity combines two things that rarely come together.
You are not building on airBehind you will be an established, organised and quality-conscious production platform with:
- significant manufacturing capacity;
- efficient assembly-line production;
- strong quality discipline and low rejection orientation;
- reliable on-time shipment capability; and
- experienced merchandising and manufacturing support.
But you do get to build the growth engineThe new-buyer acquisition capability is still relatively open.
You will have meaningful independence to influence:
- which markets to pursue;
- which buyers to prioritise;
- how to create access;
- how Pyoginam should be positioned;
- how the pipeline should be built; and
- eventually, what commercial team should support the business.
In simple terms:
Build something of your own — without having to build the factory behind you.You will work directly with the owners, who want to materially grow exports and are prepared to invest behind the right growth leader.
For the right person, the opportunity is therefore about more than compensation or designation.
It is the chance to create a business capability whose impact can be visible, measurable and substantially attributable to you.
Who we would particularly like to meetProfessionals from:
- Export Marketing
- New Buyer Development
- International Business Development
- Sales & Marketing – Garment Exports
- Marketing & Merchandising
- Business Head / Commercial roles with genuine new-buyer responsibility
Experience in garment/apparel exports is strongly preferred.
Experience with buying houses, sourcing organisations, international brands and European / UK / US buyers would be valuable.
Marketing Merchandisers — please read thisIf your designation is Marketing Merchandiser / Marketing & Merchandising, but you have personally helped open new buyers and create fresh business, we would like to hear from you.
Your designation is not the deciding factor.
What you actually did is.
Who is unlikely to fitThis role is unlikely to suit professionals whose careers have been predominantly:
- merchandising running orders;
- servicing existing buyers;
- sourcing / vendor management;
- production / operations;
- order execution; or
- handling buyers that were already doing business with the company,
unless you can demonstrate that you also personally helped develop new buyers.
Similarly:
Knowing buyers is useful. Having personally opened them is much more important.
Exceptional hunters from outside apparelWe may also consider an exceptional B2B business developer from an adjacent industry if you can demonstrate:
- repeated new-customer creation;
- ability to build a market from a relatively blank sheet;
- senior-level selling;
- strong commercial judgement;
- high learning agility; and
- genuine motivation to become credible quickly in apparel manufacturing and sourcing.
This is not, however, a role in which someone will learn sales from scratch.
LocationGurugram
Manufacturing operations: IMT Manesar
TravelDomestic and international buyer travel / relevant sourcing and apparel fairs where commercially justified.
LevelGM / Head level
Initially a senior individual contributor, with scope to build a team as business requirements develop.
CompensationThe company is prepared to be flexible for an exceptional fit. Fixed and performance-linked compensation will be structured appropriately around the person selected.
Before you applyPlease ask yourself:
Which international buyers did I personally help open where little or no meaningful business existed earlier?And then:
How did I get access, why did the buyer agree to evaluate us, and how far did the relationship progress into development, sampling or trial business?If you have strong answers, we would like to speak with you.
When applying, please include a short note covering:
Buyer / customer opened | Route to first access | Your personal role | Product / category | Sampling / trial / business outcome
All discussions will be treated confidentially.
Nimish Singhania
Maxonic Consulting
Executive Search & Leadership Hiring
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