Devnagri
Website:
devnagri.com
Job details:
POSITION: Funnel Expert – Inbound
Job Type: Full-time | Work From Office (5 Days)
Location: BGR Tower, Sector 16A, Film City, Noida
Relevant Experience: 2–5 Years
Education: Bachelor’s degree in Business, Marketing, Communications, or a related field. MBA/PGDM in Sales & Marketing is preferred.
About the Company
Devnagri is an AI company dedicated to personalizing business communication and making it hyper-local to attract non-English speakers. We bridge the language gap by building AI-powered multilingual solutions for enterprises across regulated industries.
Our solutions span AI-powered translation, localization, Voice AI, Conversational AI, and customer communication, helping enterprises improve accessibility, customer experience, and business outcomes.
For more details, visit www.devnagri.com.
Role Summary
We are looking for a Funnel Expert – Inbound who will own the journey of an inbound lead from the moment it enters the funnel until it becomes a Sales Qualified Lead (SQL) and is successfully handed over to the Customer Acquisition (CAC) team.
You will be responsible for managing the complete inbound funnel:
Inbound Lead → Qualification → Discovery → Nurturing → Meeting/Demo → SQL → CAC Handover
The ideal candidate should be excellent at understanding customer intent, asking the right questions, identifying business pain points, and positioning Devnagri’s solutions around measurable business outcomes.
This role requires strong consultative selling, discovery, follow-up discipline, CRM management, and the ability to work closely with Marketing and Sales teams.
What You’ll Do1. Inbound Lead Management
- Own and manage all inbound leads generated through websites, campaigns, events, webinars, sign-ups, IVR, referrals, and other channels.
- Ensure every inbound lead is contacted within the defined SLA.
- Make multiple contact attempts wherever required.
- Understand the source, intent, and context of every lead before initiating the sales conversation.
- Maintain complete and accurate lead information in HubSpot/CRM.
- Ensure no genuine inbound lead is missed or left unattended.
2. Lead Qualification
- Qualify leads based on ICP, industry, business requirement, use case, decision-making authority, urgency, and potential opportunity size.
- Identify whether the prospect has a genuine business problem that Devnagri can solve.
- Categorize leads appropriately as ICP / MQL / SQL / Nurture / Disqualified.
- Maintain clear and logical qualification remarks for every lead.
- Ensure only relevant and properly qualified leads are passed to the CAC team.
3. Discovery & Customer Understanding
Conduct structured discovery conversations to understand:
- Current customer communication challenges
- Language and regional accessibility gaps
- Existing technology and workflows
- Customer experience challenges
- Contact-centre and customer support requirements
- Translation and localization requirements
- VoiceBot / Conversational AI requirements
- Business objectives and expected outcomes
- Existing solutions or vendors
- Decision-making process and key stakeholders
- Budget and implementation timelines
4. Lead Nurturing & Conversion
- Build relationships with prospects who are not immediately sales-ready.
- Follow up systematically through calls, emails, LinkedIn, and other relevant channels.
- Develop personalized follow-up based on the prospect’s industry, business challenge, and use case.
- Educate prospects about Devnagri’s solutions and relevant business applications.
- Convert high-intent inbound leads into qualified meetings and demos.
- Maintain a structured follow-up cadence until the lead is converted, nurtured, or disqualified.
5. Meeting & Demo Generation
- Schedule qualified discovery meetings with the CAC/Sales team.
- Ensure relevant decision-makers and stakeholders are included in meetings.
- Provide the CAC team with a clear lead brief before every meeting, covering:
- Company profile
- Contact details
- Business challenge
- Use case
- Current solution/vendor
- Requirement
- Decision-makers
- Expected timeline
- Qualification status
- Key conversation points
- Track meeting outcomes and ensure appropriate follow-up actions are initiated.
6. CRM & Funnel Hygiene
- Maintain 100% CRM discipline.
- Log every call, email, WhatsApp/LinkedIn interaction, and meeting.
- Keep lead stages updated in real time.
- Ensure every active lead has a clearly defined next action.
- Maintain accurate reasons for lost, rejected, invalid, or unqualified leads.
- Regularly review the funnel to identify and address stuck or ageing leads.
- Maintain accurate funnel data for reporting and decision-making.
7. Collaboration with Marketing & CACMarketing Team
- Provide regular feedback on lead quality.
- Identify high-performing campaigns and lead sources.
- Share common objections, customer requirements, and market intelligence.
- Highlight gaps in lead quality or targeting.
Customer Acquisition Team
- Ensure high-quality SQL handovers.
- Coordinate discovery meetings and demos.
- Provide complete prospect context before handover.
- Track meeting outcomes and pending actions.
Customer Success Team
- Share relevant customer insights and potential upsell/cross-sell opportunities wherever applicable.
You Should Have
- 2–5 years of experience in B2B Inside Sales, SDR/BDR, Lead Qualification, Pre-Sales, or Funnel Management.
- Proven experience handling inbound leads and converting them into meetings or opportunities.
- Strong understanding of B2B sales processes and funnel stages.
- Experience interacting with CXOs, business heads, and senior decision-makers.
- Strong consultative selling and discovery skills.
- Ability to understand complex technology solutions and translate them into business value.
- Strong follow-up and relationship management skills.
- High level of CRM discipline and process adherence.
- Excellent verbal and written communication skills.
- Target-oriented approach with comfort working with numbers, dashboards, and sales metrics.
- Ability to work independently while collaborating closely with Marketing and Sales teams.
Must-Have Skills
- Lead Qualification
- Discovery & Probing
- B2B Communication
- Consultative Selling
- Follow-up Discipline
- CRM Management
- Objection Handling
- Meeting Conversion
- Pipeline Management
- Customer Intent Identification
Good-to-Have Skills
- HubSpot experience
- SaaS sales experience
- AI / Technology understanding
- Enterprise sales exposure
- BFSI / NBFC / Insurance sales exposure
- LinkedIn prospecting
- Experience with Voice AI / Conversational AI
- Translation / Localization industry exposure
Preferred Experience
Experience selling or working with:
- SaaS / Enterprise Technology
- Artificial Intelligence / Generative AI
- Conversational AI
- Voice AI / VoiceBots
- Translation / Localization
- Customer Experience Technology
- BFSI / NBFC / Insurance
- E-commerce / D2C
- Contact Centre / Customer Support Technology
Key Result Areas (KRAs)
KRAWeightageInbound Lead Management & Response15%Lead Qualification & SQL Conversion20%Discovery, Customer Understanding & Meeting Generation20%Lead Nurturing & Follow-up15%CRM & Funnel Management10%CAC Handover & Cross-functional Collaboration10%Pipeline Contribution & Continuous Improvement10%Total100%
KRA Details
1. Inbound Lead Management & Response – 15%
Ensure timely response, high contact rates, proper lead ownership, and zero avoidable lead leakage.
2. Lead Qualification & SQL Conversion – 20%
Effectively qualify inbound leads based on ICP, need, authority, urgency, use case, and opportunity potential while improving MQL-to-SQL conversion.
3. Discovery, Customer Understanding & Meeting Generation – 20%
Conduct meaningful discovery conversations, identify business pain points, and generate high-quality meetings/demos for the CAC team.
4. Lead Nurturing & Follow-up – 15%
Maintain structured follow-up cadences, nurture non-ready prospects, and improve lead-to-meeting conversion.
5. CRM & Funnel Management – 10%
Maintain accurate, timely, and complete CRM records with clear stages, remarks, next actions, and lead disposition.
6. CAC Handover & Cross-functional Collaboration – 10%
Ensure complete and high-quality SQL handovers while collaborating effectively with Marketing, CAC, and Customer Success.
7. Pipeline Contribution & Continuous Improvement – 10%
Contribute consistently to the monthly pipeline target and identify opportunities to improve lead quality, conversion, funnel velocity, and overall process efficiency.
Success Metrics (KPIs)
KPIExpected OutcomeInbound Lead Response TimeWithin defined SLALead Contact Rate90%+Lead Qualification RateContinuous improvementMQL → SQL ConversionTarget-drivenSQL → Meeting ConversionTarget-drivenMeeting Show-up Rate85%+Follow-up Compliance100%CRM Update Compliance100%Lead LeakageMinimal / ZeroUnqualified Lead Remarks100% documentedPipeline ContributionMonthly target-driven
Why Join Us?
Join Devnagri and be part of the team building the future of multilingual AI and enterprise communication.
As a Funnel Expert – Inbound, you will work at the intersection of AI, enterprise technology, customer experience, and B2B sales, engaging with businesses and decision-makers to understand real-world challenges and connect them with meaningful technology solutions.
If you are passionate about consultative selling, customer discovery, technology, and building a strong enterprise sales funnel, we’d love to hear from you.
Interview Process
HR Screening → Funnel Lead Round → Director Round → HR Closure
- Apply now and become part of Devnagri’s Revenue team.
If you are interested to apply for the position, you can share your updated resume at hr@devnagri.com/ aiman@devnagri.com with below details.
- Current CTC:-
- Expected CTC:-
- Notice period (if serving LWD, if not serving then how soon you can join):-
- Current Location:-
- This is wfo role based out of Noida location (film city), are you comfortable working from this location:-
- Have you read the JD before applying:-
- Whats your total relevant expereince as per the JD:-
Click on Apply to know more.
