Firstsource
Website:
firstsource.com
Job details:
Apply now: https://forms.office.com/r/sW8xT43wMB
The Opportunity
Firstsource is hiring for a senior marketing leader who acts as the embedded growth partner for a business unit. This is not a support function and is an individual contributor role. You will sit alongside the BU leader, translate their growth strategy into a campaign-ready GTM plan, and then execute it end-to-end.
Your primary mandate is digital marketing: designing, launching, and optimizing campaigns that drive qualified pipelines and measurable revenue. You will be supported by specialist teams for events, inside sales, marketing operations, and technology — but you are the one who connects strategy to tactics, tactics to pipeline, and pipeline to revenue. You run campaigns and execute against your content calendar.
What You Will Own
Digital Campaign Strategy & Execution
- Design, build, and run integrated digital campaigns from brief to deployment — including content marketing, email sequences, paid media, social amplification, webinars, and podcasts.
- Own the full campaign lifecycle: audience definition, messaging, channel selection, creative production, launch, optimization, and post-campaign analysis.
- Use data to decide what to run, what to kill, and where to double down. You know the right questions to ask the data before the data tells you anything.
- Produce compelling content — thought leadership, sales collateral, and digital assets — with a strong editorial eye. You can write a persuasive whitepaper and a tight email subject line for the same campaign.
- You understand ABM: you know when, and how to run 1:1, 1:few, 1:many campaigns within existing accounts and new accounts and land/accelerate new revenue
GTM Planning & Revenue Accountability
- Partner with the BU leader to convert business unit strategy into a concrete go-to-market plan with clear ICP, messaging, channels, and pipeline targets.
- Own marketing-sourced and marketing-influenced pipeline for the BU — measured in opportunities created and revenue influenced, not activity volume.
- Track funnel conversion metrics (MQL → SQL → SAL), pipeline coverage, cost per qualified lead, and marketing-influenced win rate.
- Conduct gap analysis across value proposition, competitive positioning, customer demand signals, and industry trends to inform quarterly priorities.
Supporting Responsibilities
You will coordinate with and be supported by specialist teams in the following areas — your role is to direct, brief, and ensure alignment, not to own these functions outright:
- Event Planning: Brief the Events team on BU-specific event strategy and seek their support to create an air tight event, logistically, ensuring events feed the pipeline.
- Inside Sales Coordination: Align campaign follow-up sequences with the Inside Sales team to maximize lead conversion.
- Marketing Technology: Work with MarTech and Data Analytics for reporting, attribution, and platform support. You are a power user of these tools, not the administrator.
- Brand & Ecosystem: Ensure BU communications are on-brand. Activate partner and alliance marketing to amplify reach and co-ordinate with brand and corporate marketing team to ensure alignment.
What We Are Looking For
- Strategy-to-Revenue Thinking -You can take a business objective, translate it into a marketing strategy, decompose it into campaigns and tactics, and trace the outcome back to pipeline and revenue. You think in funnels, not just formats.
- End-to-End Marketing Execution-You have personally built and run multi-channel campaigns — not just briefed them to a team. From audience targeting through creative production to performance analysis, you have done the work.
- Data-Driven Decision Making -You are fluent with marketing analytics. More importantly, you know which questions to ask the data before pulling a dashboard. You make investment decisions based on ROI, attribution, and pipeline coverage — not gut feel.
- AI-First Mindset -You actively use AI in your daily workflow — for content production, research, personalisation, and campaign iteration. This is not a checkbox; it is how you work. You will be enabled with Firstsource’s AI platforms and agents to accelerate your impact.
- Industry Acumen -You understand B2B professional services verticals (BFS, Healthcare, CMT, Utilities, Retail) well enough to develop relevant messaging, target ICPs, and create compelling industry-specific campaigns.
- Cross-Functional Partnership -You have operated in a matrix environment — working across a BU leader, a central marketing function, sales, solutioning, and external partners simultaneously.
What AI-First Means Here
This is not a checkbox. We expect you to actively use AI in your daily workflow. Firstsource will provide you with AI platforms and custom agents as needed — these are a force multiplier, not a replacement for marketing judgment. You will use AI to:
- Draft, iterate, and personalize content at 3–5x the velocity of traditional approaches; you know your value ad is figuring out the right message, not creating options
- Synthesize market research, competitive intelligence, and account signals faster
- Accelerate campaign production — reducing dependency on agencies and specialist queues; own the actual execution with getting the job done attitude
- Analyze performance data and surface actionable patterns
The right candidate is already doing this. If you are experimenting with prompts, building workflows around AI tools, and rethinking how marketing gets done — that is what we want to see.
Qualifications
- 5+ years of B2B marketing experience in services, technology, or SaaS — with strong preference for BPO, healthcare, or financial services sectors.
- Minimum 3 years in a digital marketing, growth marketing, or full-stack marketing role where you owned the success and pipeline generation from digital channels end-to-end.
- Demonstrated ability to convert a marketing strategy into a tactical campaign plan and measure its impact on pipeline.
- Hands-on proficiency with AI tools for content and marketing operations — not merely awareness.
- Strong working knowledge of marketing platforms (HubSpot, Salesforce CRM, Demandbase or similar ABM tools, analytics/attribution tools).
- Excellent writing ability and editorial judgment.
- Bias toward speed, iteration, and measurement. You ship.
Click on Apply to know more.