VISCO India
Website:
viscoindia.in
Job details:
Company Description At VISCO India, we provide end-to-end real estate and property management solutions designed to support diverse business requirements. Our services cover property acquisition, development, leasing, facility management, and ongoing client support to ensure operational excellence and value creation. With strong capabilities in market research, tenant representation, and transaction management, we help clients maximize ROI and drive sustainable growth. VISCO India integrates ESG compliance and modern technology into its offerings, aiming to set higher standards in efficiency and client satisfaction. Professionals joining VISCO India can expect to work in a dynamic environment focused on innovation, profitability, and long-term trust.
Role Description This is a full-time, on-site role for a Freelance Performance Marketer – B2C Mobile Application, based in Gurugram. The role involves planning, executing, and optimizing paid user acquisition campaigns across major digital channels (such as Google, Meta, and app install networks) for B2C mobile applications. Responsibilities include managing campaign budgets, tracking performance metrics (CPI, CAC, ROAS, retention), and running A/B tests on creatives, audiences, and landing flows to improve conversion rates. The Performance Marketer will collaborate with product, design, and analytics teams to align marketing initiatives with app features, user journeys, and overall growth objectives. Day-to-day tasks also include preparing performance reports, identifying growth opportunities, and staying updated on mobile marketing trends and best practices relevant to the real estate and property management domain.
Qualifications
- Demonstrated experience in performance marketing for B2C mobile applications, including user acquisition, campaign optimization, and growth marketing.
- Strong analytical skills with proficiency in using analytics tools (e.g., Google Analytics, Firebase, AppsFlyer or similar MMPs) to interpret data and drive decisions.
- Hands-on experience with major advertising platforms (e.g., Google Ads, Meta Ads, UAC, DSPs) and app install campaigns.
- Ability to develop and test ad creatives, audiences, and funnel experiments in collaboration with design and product teams.
- Solid understanding of mobile attribution, tracking parameters, and key performance metrics such as CPI, CAC, LTV, and ROAS.
- Excellent communication, stakeholder management, and documentation skills to present insights and recommendations clearly.
- Comfort working on-site in Gurugram with cross-functional teams, managing multiple campaigns and deadlines independently.
- Bachelor’s degree in Marketing, Business, Statistics, or a related field; experience in real estate, property management, or related industries is an advantage.
- Curiosity to experiment, learn quickly, and adapt to evolving digital marketing and mobile growth trends.
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