Uplers
Website:
uplers.com
Job details:
Experience: 3.00 + years
Salary: Confidential (based on experience)
Expected Notice Period: 7 Days
Shift: (GMT+05:30) Asia/Kolkata (IST)
Opportunity Type: Remote
Placement Type: Full Time Contract for 6 Months(40 hrs a week/160 hrs a month)
(*Note: This is a requirement for one of Uplers' client - ag)
What do you need for this opportunity?
Must have skills required:
opentelemetry, Product-Led Growth (PLG) experience., AI-Powered Marketing Operations, Community Growth, Developer Marketing, developer relations
ag is Looking for:
About The Role
We’re looking for an ambitious, technical, and community-driven
Fractional Head of Developer Marketing to build and lead the marketing and community function for an early-stage AI developer tooling startup.This is a hands-on role where you’ll work closely with the founder to build a developer audience, shape the company’s voice, and create a strong community around AI-powered software development. You’ll own the strategy, drive execution, and help establish a repeatable marketing engine from the ground up.
About The Company
The company is building an observability and governance platform for AI coding agents, helping engineering teams understand, supervise, and improve AI-assisted software development. The product is designed to provide visibility into AI agent workflows, policies, and audit trails while supporting modern developer tools and AI-native engineering teams.The product is approaching launch, and the opportunity is to build the community, content strategy, and developer presence alongside it.
Why This Role?
The company follows a
product-led growth approach where individual developers can start for free, teams can adopt the product organically, and enterprise adoption grows from community momentum. Community, content, and developer trust are core growth channels.
You’ll identify where developers spend time, understand how those communities work, and build a presence that feels authentic and valuable rather than promotional.
What You’ll Own
Marketing Strategy
- Define and own the overall developer marketing and community strategy.
- Decide which channels to prioritize, messaging, launch sequencing, and growth initiatives.
- Continuously refine the strategy based on developer feedback and performance.
Marketing Execution
- Drive a consistent weekly marketing cadence across content, community, launches, and distribution.
- Ensure plans move from strategy to execution.
Content
- Build and maintain a content calendar.
- Convert the founder’s technical expertise, recordings, and ideas into high-quality technical content.
- Publish content consistently across relevant platforms.
Community Growth
- Build and nurture developer communities.
- Participate in discussions across GitHub, Reddit, Hacker News, Discord, Slack, X, newsletters, events, and other developer communities.
- Create opportunities for developers to discover and engage with the product.
Community Engagement
- Respond to developers.
- Build relationships with early users.
- Encourage discussions and ongoing engagement.
Product Launches
- Create launch plans and timelines.
- Coordinate launch activities across content, community, and distribution.
- Ensure successful execution without missing critical milestones.
AI-Powered Marketing Operations
- Identify opportunities to use AI agents for research, content creation, distribution, and workflow automation.
- Work with the founder to build scalable AI-assisted marketing processes.
Planning & Measurement
- Set weekly priorities and execution plans.
- Track marketing metrics and community growth.
- Analyze performance and iterate quickly based on insights.
What the Founder Owns
The founder will continue to provide:
- Technical expertise and product vision.
- Founder voice and thought leadership.
- Product insights and customer conversations.
- AI infrastructure and marketing automation support.
- Funnel instrumentation and performance data.
How You’ll Work Together
- Weekly working session (60–90 minutes) to review priorities and execution.
- Daily asynchronous collaboration through Slack.
- Monthly review of metrics, learnings, and strategy updates.
- High autonomy with ownership over execution and prioritization.
What Success Looks Like
Within the first six months, you’ll have:
- Built a consistent founder-led content engine.
- Established an engaged developer community.
- Identified the most effective distribution channels.
- Executed successful product launches.
- Implemented AI-powered marketing workflows.
- Created a repeatable marketing system driven by measurable outcomes.
The ultimate goal is to increase developer awareness, product adoption, and community participation.
What We’re Looking For
Required Experience
- Experience leading Developer Marketing, Developer Relations, or Community for a developer-focused product.
- Experience building developer communities from an early stage.
- Strong understanding of developer ecosystems and technical audiences.
- Experience working closely with founders on content and community strategy.
- Strong editorial judgment and ability to turn technical ideas into engaging content.
- Familiarity with AI coding tools such as Claude Code, Cursor, or Codex.
Nice to Have
- Product-Led Growth (PLG) experience.
- Experience with observability or OpenTelemetry.
- Experience designing AI-assisted marketing workflows.
How We Work
- Every public claim reflects actual product capabilities.
- AI agents assist with research and drafting but do not publish or communicate independently.
- The team embraces AI-native workflows while maintaining human review for all outbound communication.
- Transparency, accuracy, and developer trust are core principles.
This Role Is Ideal For Someone Who
- Has built momentum for an early-stage developer tool.
- Enjoys operating and executing rather than only advising.
- Understands how developers discover and adopt products.
- Is comfortable working directly with a founder.
- Wants meaningful ownership in a fast-moving startup.
- Enjoys experimenting, shipping quickly, and learning through iteration.
This Role May Not Be the Right Fit If You
- Prefer strategy without execution.
- Need an established brand, team, or large marketing budget.
- Measure success only through vanity metrics.
- Prefer long planning cycles over rapid experimentation and continuous iteration.
How to apply for this opportunity?
- Step 1: Click On Apply! And Register or Login on our portal.
- Step 2: Complete the Screening Form & Upload updated Resume
- Step 3: Increase your chances to get shortlisted & meet the client for the Interview!
About Uplers:
Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.
(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).
So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!
Click on Apply to know more.
