Website:
refy9.com
Job details:
Refy9 Innovations is a technology company behind OKKAI, an intelligent fashion companion that blends Vision AI with Fashion Intelligence. The company operates across enterprise solutions for trend forecasting, retail intelligence, and consumer insights, as well as tools that help individuals understand, style, and manage their wardrobes more intelligently. Refy9 focuses on making fashion more contextual, personalized, and behavior-aware rather than just trend- or transaction-driven. By combining intelligence, consumer psychology, and retail systems, Refy9 builds products that connect fashion experiences seamlessly between industry and consumers. This environment offers creative professionals the opportunity to work at the intersection of fashion, technology, and user-centric design.
Position SummaryWe are seeking an energetic, resourcefully creative, and results-driven Field Marketing Manager to bring our brand to life on the ground across Ahmedabad. In this role, you will bridge the gap between offline real-world interactions and our digital growth funnel. You will concept and execute high-impact guerrilla activations, manage ground logistics, handle vendor relationships, and build local street teams. Your focus will be on converting physical footfall into active digital sign-ups while maintaining brand consistency in public spaces.
Key Responsibilities1. Activation Strategy & Execution ● Guerrilla & Field Activations: Concept, plan, and run creative guerrilla marketing campaigns, pop-ups, and experiential events aligned with major campaign moments and product launches.
● Funnel Integration: Design offline engagement flows (QR codes, local landing pages, lead capture tools) to track footfall-to-signup conversions into the same unified CRM/digital funnel used by digital marketing.
2. Local Operations & Logistics (Ahmedabad Focus)● Location Scouting: Identify high-footfall spots, commercial hubs, college campuses, and event grounds across Ahmedabad best suited for targeted activations.
● Permissions & Compliance: Secure all necessary permits, NOCs, and municipal approvals (AMC, local authorities, venue management) required for street or venue events.
● Vendor & Street-Team Management: Source, negotiate with, and manage local vendors (production, prints, AV setup) as well as temporary street teams or promoters for on-ground execution.
3. Performance & Analytics
● Measure, analyze, and report on field campaign performance, tracking key metrics like total reach, engagement rates, Cost-Per-Acquisition (CPA), and footfall-to-digital conversion rates.
4. Team Building & Leadership
● Initially manage end-to-end field ops hands-on, with plans to hire, train, and directly manage a Field Executive to support operations as the footprint expands.
Required Qualifications● Experience: 2–4 years of experience in field marketing, trade marketing, event execution, or guerrilla campaigns in consumer-facing industries (B2C, D2C, Q-Commerce, Tech, or Retail).
● Ahmedabad Expertise: Strong operational knowledge of Ahmedabad's geography, key demographics, local vendors, and regulatory processes for event permissions.
● Technical Savvy: Comfortable setting up and using digital lead capture tools, tracking attribution via custom links/QR codes, and interpreting conversion data.
● Execution Focus: Exceptional problem-solving skills, high energy, and the ability to troubleshoot on-ground issues live.
● Language: Fluency in Gujarati, Hindi, and English to liaise effectively with local authorities, vendors, street teams, and target audiences.
● Communication: Exceptional written and verbal communication skills; comfortable interviewing founders/stakeholders to extract compelling narratives.
● Mindset: A mix of creative storytelling and analytical thinking to measure what works and pivot fast.
● Fashion Industry: Experience in a Fashion, AI, or tech industry would be advantageous
What We Offer● Competitive compensation (INR)
● High-impact strategic role at a product-led startup.
● Flexible work culture and exceptional growth opportunities.
● High ownership and genuine creative freedom
● Shape the visual identity of a company on the rise
● A collaborative and fast-moving team
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