Logicode Inc
Website:
logicode.in
Job details:
Location: S.G. Highway, Ahmedabad
Experience: 2–4 Years
Job Type: Full-Time
Shift Timing: UK Shift – 1:00 PM to 10:00 PM (Flexible)
About the Company
Logicode Inc. is a product-based company with its own product portfolio and clients based in the US and Canada. We provide a collaborative work environment with opportunities to learn, grow, and work on performance-driven digital marketing campaigns.
Job Description
We are looking for an experienced and results-driven Facebook Media Buyer to plan, manage, optimize, and scale paid advertising campaigns across Meta platforms. The ideal candidate should have strong hands-on experience with Facebook Ads Manager, campaign optimization, audience targeting, performance analysis, and conversion optimization.
Key Responsibilities
- Plan, create, manage, and optimize paid advertising campaigns on Facebook and Instagram.
- Develop effective campaign strategies based on business objectives and target audiences.
- Set up and manage campaigns across different objectives, including:
- Lead Generation
- Website Traffic
- Sales and Conversions
- App Promotion
- Brand Awareness
- Retargeting
- Conduct audience research and create effective targeting strategies.
- Monitor campaign performance and optimize campaigns to improve results and maximize ROI.
- per purchase.
- Perform A/B testing for ad creatives, ad copies, audiences, landing pages, and campaign strategies.
- Identify scaling opportunities and implement strategies to increase campaign performance.
- Work closely with the content, creative, design, and marketing teams to develop high-performing ad creatives.
- Coordinate with the technical team for Meta Pixel, Conversion API (CAPI), event tracking, and campaign tracking.
Required Skills & Qualifications
- 2–4 years of hands-on experience in Facebook/Meta Media Buying.
- Strong knowledge of Meta Ads Manager and Meta Business Suite.
- Experience in managing and optimizing performance marketing campaigns.
- Strong understanding of audience targeting, retargeting, custom audiences, and lookalike audiences.
- Knowledge of Meta Pixel, Conversion API, event tracking, and conversion tracking.
- Experience with campaign scaling and budget optimization.
- Strong analytical and problem-solving skills.
- Ability to interpret campaign data and make data-driven decisions.
- Knowledge of Google Analytics, Google Tag Manager, and reporting tools will be an added advantage.
- Good communication and teamwork skills.
- Ability to manage multiple campaigns and meet deadlines.
Preferred Qualifications
- Experience in affiliate marketing or lead-generation campaigns.
- Experience running international campaigns, especially for the US and Canadian markets.
- Knowledge of landing-page optimization and conversion rate optimization.
- Experience working with high advertising budgets and scaling profitable campaigns.
Why Join Us?
- Opportunity to work with a product-based company.
- Exposure to international markets and clients.
- Friendly and collaborative work environment.
- Learning and career growth opportunities.
- Opportunity to work on performance-driven marketing campaigns.
Interested candidates can share their updated CV at: hr@logicode.in
Click on Apply to know more.
