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Company Description Haicheng Mobile (India) Private Limited focuses on selling and trading Vivo mobile phones and accessories in the offline markets of Delhi, Noida, and Ghaziabad. The company aims to promote the right smartphones in brick-and-mortar retail, positioning itself as a people-centric brand. Haicheng emphasizes understanding the everyday realities of its team members and maintains an employee-friendly environment that encourages open discussions, questions, ideas, and team activities. Guided by the core value “Benfen,” a Chinese term meaning “doing things in the right way,” the company promotes integrity and responsible business practices.
Role Description The Exclusive Store Expansion Manager is a full-time, on-site role based in Delhi, India, responsible for driving the growth of Vivo exclusive stores in designated territories. This role involves identifying potential locations, conducting market and competitor analysis, and preparing feasibility reports for new store openings. The manager coordinates with internal teams and external partners for site approval, lease negotiations, store design, and timely setup, ensuring brand guidelines and operational standards are met. Day-to-day responsibilities include monitoring store performance, guiding store owners on sales and merchandising strategies, and ensuring consistent customer experience across all exclusive outlets. The role also requires regular field visits, relationship management with channel partners, and reporting progress and insights to senior leadership.
Qualifications
- Demonstrated experience in retail expansion, store development, or business development within consumer electronics, telecom, or related industries.
- Strong skills in market analysis, territory planning, and evaluating store location feasibility.
- Proficiency in stakeholder management, including negotiating with landlords, coordinating with vendors, and collaborating with internal cross-functional teams.
- Solid understanding of retail operations, merchandising standards, and customer experience in an offline store environment.
- Ability to manage multiple projects simultaneously, with strong organizational, time-management, and follow-up skills.
- Effective communication and presentation skills, with the ability to convey data-driven recommendations clearly.
- Comfort with frequent field work and travel within Delhi, Noida, and Ghaziabad, and readiness to work in a fast-paced, target-oriented environment.
- Bachelor’s degree in Business, Marketing, Retail Management, or a related field; MBA or equivalent postgraduate qualification is an advantage.
- Prior exposure to smartphone or FMCG offline distribution and familiarity with the Delhi NCR retail landscape is highly beneficial.
- Commitment to ethical business practices aligned with the company’s core value of “Benfen” and a collaborative, inclusive work style.
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