Website:
ample.co.in
Job details:
Total Experience - 12 to 20 yrs
This role involves spearheading the development and execution of robust B2B marketing strategies aimed at fostering business expansion and revenue generation within diverse B2B market segments. It necessitates a strategic outlook, adept leadership capabilities, and the capacity to tailor marketing initiatives to align seamlessly with overarching business objectives, encompassing various OEM partnerships and business units, including AV, Server Storage, Networking, SaaS, and both Apple and non-Apple sectors.
Key Role Responsibilities
Brand Building and Market Positioning:
- Develop and enhance the Ample B2B brand through PR activities, webinars, and strategic initiatives aimed at conveying the Ample service story effectively
- Utilize CRM for targeted account-based marketing strategies, establishing connections with key decision-makers in the B2B landscape
- Overcome challenges related to OEM product understanding and industry changes, ensuring adaptability and leveraging opportunities presented by virtual sales channels
Lead Generation and Sales Enablement:
- Create compelling communication decks spanning pre-sales to post-sales stages, facilitating seamless customer engagement and satisfaction
- Drive pre-sales efforts by generating leads through website optimization, content creation, SEO, and targeted blog posts, ensuring relevant propositions reach the right customers at the opportune moments
- Optimize post-sales activities to capitalize on the 20% of efforts yielding 80% of business, effectively managing the key accounts and expanding penetration into other business units and brands
Content Strategy and Team Leadership:
- Weekly review and analysis of reports on lead flow, performance campaigns, communication content effectiveness/ challenges
- Spearhead the development and execution of comprehensive B2B marketing strategies, aligning them with overarching business objectives to drive revenue growth
- Collaborate with internal stakeholders to identify target audience segments, develop tailored messaging, and ensure alignment of marketing initiatives with customer needs and internal capabilities
- Lead and mentor a team of B2B marketing professionals, fostering a culture of collaboration, innovation, and continuous improvement to achieve departmental objectives and drive team performance
Knowledge, Skills, Experience and Behavioural competencies
Education - MBA in Marketing
- Demonstrated proficiency in presentation and communication skills, along with a strong understanding of Net Promoter Score (NPS) metrics and experience in building and engaging with social media platforms
- Extensive experience in B2B showcasing a successful track record in driving revenue growth and expanding market presence
- Deep understanding of B2B marketing strategies, techniques, and best practices, coupled with excellent analytical, strategic planning, and problem-solving abilities
- Proven leadership and team management skills, with the capability to inspire and lead a team of marketing professionals effectively
- Advanced proficiency in utilizing marketing automation tools, CRM systems, and digital marketing platforms to drive marketing initiatives
- Exceptional collaboration and interpersonal skills, enabling effective cross-functional teamwork and the establishment of strong relationships with internal and external stakeholders
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