Website:
motion.ac.in
Job details:
Job Title: E-commerce & Digital Marketing Specialist
Job location: Whitefield, Bangalore – Work from home
Salary: 15 to 20K range
Duration: 3 to 6 months
Job Overview:
We are looking for a focused, results-driven E-commerce Marketplace Specialist to manage and scale the online sales of our educational books and study materials. In this role, you will completely bypass traditional social media paid ads and focus exclusively on driving sales through marketplace-native advertising. Your primary target will be setting up, optimizing, and scaling Sponsored Ads in Amazon, Flipkart and other e-commerce platforms to target students and competitive exam aspirants.
Key Responsibilities:
· Marketplace Ad Management: Build, launch, and closely monitor Amazon Sponsored Products, Sponsored Brands, and Flipkart performance ad campaigns.
· Listing Management: Manage product listings, pricing, and inventory across our website and third-party marketplaces (e.g., Amazon, Flipkart).
· SEO Optimization: Conduct keyword research to optimize product titles, bullet points, and descriptions for maximum organic visibility.
· Performance Tracking: Monitor daily sales, traffic, and ad performance metrics to maximize Return on Ad Spend (ROAS) and lower Cost Per Acquisition (CPA).
· Promotions: Design and implement promotional offers, seasonal discounts, and book bundling strategies to increase Average Order Value (AOV).
Required Skills & Qualifications:
· Hands-on experience navigating e-commerce (Amazon, flipkart) vendor dashboards and seller hub consoles.
· Strong technical understanding of internal marketplace advertising models, match types, and platform search ranking algorithms.
· Analytical capability to pull and interpret weekly downloadable search term and sales reports.
· Strong sense of copy optimization to write punchy, keyword-optimized bullet points for book listings.
· Prior exposure to or understanding of the educational publishing, competitive coaching, or test-prep sectors is highly preferred.
Click on Apply to know more.