Aretto
Website:
wearetto.com
Job details:
Company Description Aretto is a kids-focused footwear brand built on technology, superior quality, and comfort, proudly designed and manufactured in India. The team combines research, trials, and focus groups with parents to create intuitive, functional, and sustainable products for children, such as the flagship Aretto LEAPS shoes that support growing feet. Aretto fosters a collaborative, learning-oriented environment where team members are encouraged to innovate, grow, and have fun together. With a strong focus on driving maximum value for consumers and supporting children’s growth, Aretto is expanding with dedicated, curious, and hardworking professionals who share this mission.
Role Description The Marketplace Advertising Specialist is a full-time, on-site role based in the Pune/Pimpri-Chinchwad area. This role is responsible for planning, executing, and optimizing advertising campaigns across online marketplaces and e-commerce platforms to drive product visibility, traffic, and conversions. Day-to-day activities include managing sponsored listings and performance ads, monitoring campaign metrics, adjusting bids and budgets, and conducting A/B tests to improve advertising effectiveness. The specialist will collaborate with marketing, sales, and product teams to align marketplace strategies with brand goals, develop promotional plans, and ensure accurate product information and creatives are available across platforms. The role also involves analyzing marketplace trends, preparing performance reports, and recommending data-driven improvements to maximize return on ad spend.
Qualifications
- Experience in marketplace advertising and e-commerce platforms, including planning and managing sponsored ads, performance campaigns, and promotional activities.
- Strong analytical and reporting skills, with the ability to interpret campaign data, track key metrics, and make data-driven optimization decisions.
- Knowledge of digital marketing fundamentals, including audience targeting, keyword strategies, conversion optimization, and budgeting.
- Proficiency with advertising dashboards and tools (e.g., marketplace ad consoles, analytics platforms, spreadsheets) and comfort working with large data sets.
- Excellent written and verbal communication skills, with the ability to collaborate cross-functionally and present insights clearly.
- Detail-oriented, organized, and capable of managing multiple campaigns and deadlines in a fast-paced environment.
- Bachelor’s degree in Marketing, Business, Economics, or a related field, or equivalent practical experience.
- Prior experience in consumer products, fashion, or kids-focused brands, and familiarity with the Indian e-commerce ecosystem, is an advantage.
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