Sri Sri Tattva
Website:
srisritattva.com
Job details:
Company Description Sri Sri Tattva is a leading Ayurveda and wellness brand built on nearly four decades of experience in holistic health care. The organization integrates education, research, hospitals, wellness centers, manufacturing, and retail to deliver safe, high-quality, and effective products. With a strong commitment to social responsibility, Sri Sri Tattva supports the Art of Living foundation’s rural and social welfare initiatives. The brand has a growing presence across modern trade, general trade, franchise stores, and leading e-commerce platforms, including its own website and mobile app. As global interest in traditional wellness rises, Sri Sri Tattva continues to innovate and develop products that make Ayurveda accessible and relevant to a wide audience.
Core Purpose & Role Objective
Manage, structure, and continuously optimize Sri Sri Tattva’s entire product catalog of 300+ SKUs on Amazon India. The primary objective is to maximize product search discoverability, elevate organic keyword ranking, enhance detail page conversion rates, and uphold rigorous brand and catalog integrity across all product lines (Ayurvedic healthcare, personal care, and nutrition).
Primary Key Responsibilities
Listing Creation & Optimization: Create, structure, and update rich product listings for 300+ SKUs using keyword-dense titles, feature bullet points, clear backend search terms, and compliant descriptions.
A+ Enhanced Brand Content (EBC): Drive end-to-end development of A+ content pages, coordinating image creation, comparison charts, infographics, and brand stories to maximize on-page conversion.
Keyword & Search Algorithm Strategy: Conduct regular search volume research, competitor keyword harvesting, and indexation audits aligned with the Amazon A9 search algorithm.
Catalog Hygiene & Taxonomy: Maintain strict accuracy across item attributes, parent-child variation configurations, browse tree guides, FNSKU/EAN barcodes, and weight/dimension metadata.
Image & Asset QA: Enforce high-resolution image compliance adhering to Amazon requirements (main images, infographic lifestyle images, packaging compliance, and product dimensions).
Account Health & Issue Troubleshooting: Swiftly resolve catalog suppressions, stranded inventory alerts, detail page buy-box issues, brand registry escalations, and category approval tickets.
Performance Analytics: Continuously monitor and analyze listing performance metrics (CTR, CVR, Glance Views, Buy Box % and Return reasons), implementing regular listing improvements.
Cross-Functional Coordination: Collaborate with brand marketing, NPD, supply chain, and digital advertising teams to align new product launches and promotional campaigns.
Required Qualifications & Experience
Bachelor’s degree in Commerce, Business Administration, Computer Applications, or a relevant field.
2 to 4 years of proven experience in e-commerce cataloging and listing management, with core focus on Amazon India Seller Central and Brand Registry.
Comprehensive grasp of Amazon A9 search ranking factors, listing suppression triggers, and category guidelines.
Demonstrated track record of handling a multi-category catalog of 200+ SKUs in FMCG, herbal, nutrition, or consumer wellness sectors.
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