Perfetti Van Melle
Website:
perfettivanmelle.com
Job details:
Perfetti Van Melle is a privately owned company, producing and distributing candies and chewing gums in more than 150 countries worldwide. Employing over 17.000 people and operating 37 companies throughout the world, Perfetti Van Melle has a true global reach: it is present in the Asia Pacific Region, Europe, Middle East, Africa and the Americas The industrial adventure of Perfetti Van Melle began many years ago, but it was in March 2001 that the current Group was set up through the merger of Perfetti Spa and Van Melle N.V. In July 2006 the Group acquired the Spanish company Chupa Chups S.A., famous all over the world for its lollypops. Our brands convey the passion we have for our products. We continuously explore new ways of doing things and innovative ideas that will inspire and delight our consumers worldwide. Our global brands Mentos, Chupa Chups, Alpenliebe gratify, refresh, inspire consumers of all ages around the globe. Other brands are extremely popular in regional markets with innovative tastes that match local preferences.
Role & Responsibilities :
- Primary & Secondary Sales Management: Achieve and exceed monthly targets for both primary and secondary sales. Identify and capitalize on cross-selling opportunities between primary and secondary channels. Implement promotions or incentives to stimulate secondary sales through retailers. Monitor sell-through data to understand end-consumer preferences and adjust primary sales strategies accordingly.
- Distribution Channel Handling: Efficiently manage distribution channels, ensuring timely and accurate delivery. Conduct regular training sessions for distributors and logistics partners to enhance efficiency. Establish performance metrics for distributors to ensure alignment with service level agreements.
- Turnover Target Achievement: Drive monthly turnover targets through effective sales strategies. Introduce product bundling or package deals to encourage higher-value transactions. Collaborate with marketing to design targeted promotional campaigns based on consumer behaviour analysis. Conduct regular market research to identify emerging trends and adapt product offerings accordingly.
- Off-Role Associates Management: Supervise and coordinate activities of off-role associates. Implement a robust training program for off-role associates to enhance their product knowledge and selling skills. Establish clear communication channels to ensure off-role associates are aligned with the overall sales strategy.
Experience & Educational Qualification
3 to 6 years of Sales Executive Experience
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