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Company Description Merlis Hotels Coimbatore is a hospitality provider focused on delivering comfortable stays and quality service to business and leisure travelers. The hotel is located in Coimbatore, a growing commercial hub that attracts corporate guests and tourists throughout the year. Merlis Hotels emphasizes guest satisfaction, operational efficiency, and consistent service standards. The team works collaboratively to create welcoming experiences and build long-term relationships with guests. The organization values professional growth, performance, and integrity in all aspects of its operations.
Role Description This is a full-time, on-site Director of Sales Marketing role based at Merlis Hotels in Coimbatore. The Director of Sales Marketing leads the sales and marketing function, develops and executes strategies to increase room revenue, banquet and event bookings, and corporate contracts. Daily responsibilities include managing key accounts, identifying new business opportunities, overseeing sales operations, and ensuring effective coordination between sales, front office, and reservations teams. The role involves designing and implementing marketing campaigns, monitoring online presence, collaborating with distribution partners, and analyzing market trends and competitor activity. The Director is also responsible for setting targets, mentoring the sales team, reviewing performance, preparing regular reports for management, and ensuring high standards of customer service and brand representation.
Qualifications
- Strong Sales and Business Development skills, with experience in identifying opportunities, managing pipelines, and closing deals in the hospitality or service sector.
- Proficiency in Sales Operations, including forecasting, reporting, pricing strategies, and coordination with revenue management.
- Demonstrated Customer Service capabilities, with a focus on building long-term client relationships and managing key accounts.
- Proven Team Management experience, including setting objectives, coaching team members, and driving performance in a sales environment.
- Bachelor’s degree in Business, Marketing, Hospitality Management, or a related field; an MBA or advanced diploma in hospitality or marketing is an advantage.
- Experience in hotel sales and marketing, corporate contracting, and event or MICE (Meetings, Incentives, Conferences, Exhibitions) sales preferred.
- Strong analytical, negotiation, and presentation skills, with the ability to work with targets and deadlines.
- Proficiency in CRM tools, hotel sales systems, and MS Office; familiarity with digital marketing channels and OTA management is beneficial.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
- Tamil known candidates preferred.
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