zenwork, inc
Website:
zenwork.com
Job details:
Role-Director- ABM
Experience-8+Years
Location-Hyderabad-Financial District
Notice Period-Immediate Joiners
About the role
Zenwork is a tax compliance and information reporting platform (Tax1099, Compliancely,
Zenwork Payments and more) used by thousands of US businesses. We are expanding
into the enterprise and specific verticals, and we need a leader who wins named
accounts.
As Director, ABM, you will own Zenwork's account-based marketing engine: selecting
target accounts, orchestrating multi-channel plays, and turning engaged accounts into
qualified enterprise pipeline. You are a hands-on player-coach leading a team of 3 to 4,
based in India, supporting our US enterprise sales team. This role is fully focused on ABM
and outbound marketing.
Reports to: SVP, Growth and Marketing · Team: 3 to 4
What you will own
1. Account strategy and selection. Build and maintain the named account list with Sales,
tiered 1:1, 1:few and 1:many, using ICP fit, intent and engagement data.
2. ABM program design and execution. Plan and run multi-channel account plays:
account-targeted LinkedIn and display, personalized email, direct mail, executive
events and webinars, and tailored content.
3. Marketing-led outbound. Design signal-based plays (intent surges, key page visits,
new hires, event attendance) and define the engagement thresholds that route
accounts to SDRs and AEs with context.
4. Pipeline ownership. Own a marketing-sourced and influenced pipeline target for
named accounts, plus account engagement, opportunity creation and win rate by tier.
5. Sales partnership. Run account planning with AEs and SDR leaders, hold a weekly
pipeline review, and agree on SLAs for account handoff and follow-up.
6. ABM stack and data. Own the ABM and intent tools (e.g. Demandbase, 6sense,
ZoomInfo) with Marketing Ops, and report account-level attribution and ROI.
7. Team leadership. Hire, coach and grow a team of 3 to 4 campaign and ABM specialists
while staying hands-on in the work.
What you bring
8+ years in B2B SaaS marketing, with at least 4 years running ABM programs for midmarket or enterprise accounts.
2+ years leading or mentoring a team.
A pipeline number you personally owned for named accounts, and a record of hitting it.
Hands-on experience building 1:1, 1:few and 1:many programs, not just managing an
ABM platform.
Strong command ofABM and intent tools, CRM (Salesforce or HubSpot) and marketing
automation, and comfort with account-level data and attribution.
Proven partnership with AEs and SDR/BDR teams on account planning and handoff.
Based in India, with experience serving US buyers.
Nice to have
Experience in finance, tax, accounting, compliance or fintech.
Experience selling to finance, AP or tax leaders at enterprise companies.
Events and executive roundtables run as a pipeline channel.
How success is measured in year one
Named account list and tiering agreed with Sales within 60 days.
Engagement lift across Tier 1 and Tier 2 accounts, quarter over quarter.
Marketing-sourced and influenced pipeline from named accounts against target.
Opportunity conversion and win rate for engaged accounts higher than for nonengaged accounts.
Please share your updated profile jahnavisri@zenwork.com
Click on Apply to know more.
