Website:
narwal.ai
Job details:
Role: Director – Partnerships & Alliances
Location: India - Remote (Hyderabad, Pune, Bangalore preferred)
Department: Growth
Employment Type: Full Time
Role Summary
Narwal is looking for a strategic and results-driven Director – Partnerships & Alliances to build, scale, and lead our partner marketing ecosystem. As we accelerate our growth in the AI, Data, Digital, and QE space, your mission will be to transform our partner network into a high-performing engine for brand visibility and revenue generation.
Unlike traditional channel roles, you will not simply be managing partners; you will be positioning Narwal as the preferred implementation partner for global tech giants. By showcasing our technical excellence and delivery success with partners such as Tricentis, Snowflake, Databricks, AWS, and GCP, you will drive a steady stream of partner-influenced pipelines. This is a high-visibility role where your success directly impacts our market expansion in the US.
Key Responsibilities
1. Strategic Ecosystem Integration
- Identify and penetrate strategic partner ecosystems that align with Narwal's AI, Data, QE, and Digital service offerings.
- Lead the process of onboarding Narwal into partner programs, ensuring we meet all criteria to become a high-tier, preferred service provider.
- Develop and execute joint Go-To-Market (GTM) plans that align Narwal's expertise with the partner's product roadmap.
2. Performance-Driven Advocacy & Relationships
- Act as the primary marketing liaison between Narwal and our partners, fostering deep relationships built on mutual technical trust.
- Increase partner-generated referrals: Leverage successful project implementations and positive customer feedback to encourage partners to proactively advocate for Narwal.
- Manage regular partner huddles and feedback loops to ensure our service delivery aligns with the partner's vision and market needs.
3. Pipeline Generation & Brand Visibility
- Create and manage a robust channel for partner-influenced pipeline, ensuring every lead is tracked from attribution to conversion within our CRM.
- Work closely with the sales and delivery teams to turn customer wins into marketing assets that strengthen the partner relationship.
- Position Narwal as a thought leader within the partner's internal community so their sales teams think of us first for implementation.
4. Co-Create Thought Leadership & Global Presence
- Collaborate with partners to produce high-value co-branded content, including technical whitepapers, case studies, and industry reports.
- Ensure Narwal is prominently featured on partner websites, in their internal resource portals, and across their social media channels.
- Lead the planning and execution of joint webinars, workshops, and high-level roundtables that showcase our integrated solutions.
5. Global Events & Participation
- Represent Narwal at major partner-hosted events and international trade shows (specifically US-based) to maximize visibility and network with key stakeholders.
- Manage end-to-end event logistics, ensuring our presence is professional, high-impact, and generates quality leads.
Key Performance Indicators (KPIs)
- Partner-Influenced Pipeline: Volume and value of leads originating from the partner ecosystem.
- Ecosystem Tier Progression: Successfully moving Narwal up the ladder in partner programs (e.g., Bronze to Gold / Platinum status).
- Joint Content Output: Quality and reach of co-authored case studies and webinars.
- Lead Conversion Rate: The stickiness of leads generated through joint events and partner referrals.
Qualifications & Skills
- Experience: 15+ years in B2B Marketing, with strong experience in Partner / Channel Marketing within IT Services.
- US Market Expertise: A deep understanding of the US technology services landscape and enterprise buyer persona is mandatory.
- Education: BBA / MBA from reputable institutions is highly preferred.
- Strategic Storytelling: Ability to take complex technical implementations and transform them into compelling success stories that partners want to share.
- Technical Savvy: Familiarity with the AI landscape, QE, Digital services, and marketing stacks (HubSpot, Salesforce, etc.).
- Influence: Proven ability to influence senior executives and partner managers at global tech firms.
Why Join Narwal?
- The Architect Role: You are not just following a playbook; you are building the partner marketing engine from the ground up.
- Cutting Edge: Work at the forefront of AI, Data, and Digital transformation.
- Growth & Recognition: We are a fast-scaling team where exceptional delivery excellence directly drives our market reputation.
- Flexibility: We offer remote work options focused on our primary hubs in Hyderabad, Pune, and Bangalore.
Click on Apply to know more.
