- Location
- Gurugram, Haryana, India
- Job type
- Full-time
Required skills
- business strategy
- campaign management
- communication skills
- compliance
- CRM
- HTML
- marketing automation
- Marketo
- project management
- SAP
- SAS
About the role
Website:
wppproduction.com
Job details:
What will you do?
- Oversee the tracking of customer campaign deployment plans for Email and SMS.
- Adapt and apply the delivery approach to meet project objectives and client business drivers.
- Establish and maintain project communications and schedules.
- Identify and manage project issues and resolutions.
- Clarify and communicate project objectives and success criteria.
- Liaison between the marketers and the execution team. Day-to-Day point of contact for projects, for both internal and client stakeholders.
- Analyze campaign performance and suggest improvements.
- Ensure Emails & SMS deliverables follow industry best practices & brand compliance.
- Analyze campaign requests, brief, and oversee work with internal and external stakeholders & ensure timely and quality delivery.
- Recommend measures to improve work process methods to ensure the highest quality work output possible.
- Ability to comprehend problems and articulate solutions in a way that is wholly aligned with the business strategy and easy to understand for clients.
What will you need?
Must have skills
- 6+ years of overall experience with 2-3 years of relevant experience in email/SMS marketing and other channel deployment or campaign management.
- Excellent written and oral communication skills with the ability to effectively and efficiently communicate at all levels of the organization and onshore stakeholders.
- Should have good knowledge of audience targeting and segmentation.
- Should have prior work experience with US/UK/APAC/EMEA clients in a similar domain.
- Knowledge of email marketing/data base marketing Tool
- Proficient in reporting and analysing campaign performance.
- Strong project management skills. Be able to manage multiple projects at the same time.
- Proven ability to manage and multi-task per assigned timelines in a fast-paced environment.
- Must have excellent relationship-building skills.
- Should be an excellent team player.
- Working expertise with Windows OS, MS Excel, and MS Word is required.
Good to have skills
- Prior experience working on Marketing Automation and Cross Channel Campaign management software like UNICA, SFMC, MARKETO, SAS or SAP CRM will be a huge plus.
- Proficient with Excel macros/pivot tables
- Data Handling and Analysis
- Knowledge of HTML/CSS; any marketing automation tool is a bonus.
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