Pharoscion Global
Website:
pharoscion.com
Job details:
Senior Digital Marketing ExecutiveJob Type Full-TimeExperience 4 to 5 YearsLocation Balewadi, Pune (Work from Office)Job Overview
The Sr. Digital Marketing Executive will be responsible for strategizing, executing, and managing digital marketing initiatives with a strong focus on Social Media Marketing. The ideal candidate should have proven experience in organic marketing, content strategy, influencer marketing, community building, paid social campaigns, analytics, and brand growth.
Tasks & Activities
· Develop and execute social media strategies across LinkedIn, Instagram, Facebook, X, YouTube, and other digital platforms.
· Plan and optimize paid campaigns across Meta, LinkedIn, and other social platforms.
· Drive organic growth through content planning, brand storytelling, and community engagement.
· Create monthly content calendars and campaign plans aligned with business goals.
· Plan, execute, and manage influencer marketing campaigns from creator outreach to performance reporting.
· Analyze campaign performance using Meta Business Suite, LinkedIn Analytics, Google Analytics, and platform insights.
· Collaborate with design and content teams to deliver consistent brand communication.
· Stay updated with social media trends, AI tools, and emerging digital marketing practices.
Responsibilities
· Manage end-to-end social media and digital marketing campaigns.
· Own the social media presence and brand growth across platforms.
· Build and execute organic marketing strategies to improve reach and engagement.
· Manage influencer collaborations and evaluate campaign ROI.
· Create dashboards, reports, and performance insights for stakeholders.
· Coordinate with cross-functional teams to achieve marketing objectives.
· Manage campaign budgets and ensure optimal resource utilization.
Requirements
· Bachelor's degree in Marketing, Business, Communications, or a related field.
· 4–5 years of experience in Social Media Marketing or Digital Marketing, preferably in an agency environment.
· Strong expertise in Social Media Marketing, Organic Marketing, Content Strategy, and Community Building.
· Hands-on experience in Influencer Marketing for brands.
· Experience with Meta Ads, LinkedIn Ads, analytics platforms, and social media management tools.
· Excellent communication, creativity, project management, and analytical skills.
Preferred Skills (Good to Have)
· Experience in B2B marketing.
· Knowledge of Canva, Figma, or Adobe Creative Suite.
· Experience using AI tools for content creation and social media optimization.
Why Join Pharoscion
· Lead social media and influencer campaigns for diverse brands.
· Work in a collaborative, growth-oriented environment.
· Opportunity to build impactful brand campaigns using AI-powered marketing.
Click on Apply to know more.
