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About the role
This is a central, network-level position responsible for how families and partners discover the DPS network. You will work on search, content, paid campaigns, and AI-driven discovery across the five campuses and the consultancy — driving admissions inquiries and building brand presence. You will act on the Director's guidance for direction and budgets, but own the execution and reporting end to end. This is a role for someone hands-on with both organic and paid channels, data-led, and comfortable running campaigns across multiple campuses at once.
Key responsibilities
1. SEO and content
• Run on-page and technical SEO for the campus and consultancy websites so they rank for the searches parents and educators actually make.
• Plan and publish a blog calendar that ranks well and genuinely helps parents and educators, rather than filler content.
• Maintain a consistent content and keyword approach across campuses so the network's presence compounds over time.
2. Paid campaigns and tracking
• Set up and manage Google Tag Manager for clean, reliable tracking across all web properties — events, conversions, and pixels.
• Plan, launch, and optimise Google Ads (Search and Performance Max) and Meta Ads campaigns, owning admissions-season funnels for each campus.
• Report on funnel metrics — inquiries, cost per lead, and conversion — campus by campus, not just aggregate numbers, and act on what the data shows.
• Structure content, schema, and citations so AI engines describe the network accurately and favourably.
• Track how the brands surface in AI results over time and adjust content accordingly.
Who you are
• Hands-on across both organic and paid channels — you have run live budgets and campaigns, not only earned certifications.
• Data-led; you read the numbers, form a view, and act, rather than launching and hoping.
• Organised and process-driven; you keep clean records of campaigns, spend, and results.
• A clear communicator who can summarise marketing performance simply for a busy decision-maker.
• Able to work independently across campuses while checking in on anything material.
Qualifications & experience
• Graduate in Marketing, Communications, Business, or a related field.
• 2–4 years in digital marketing with hands-on paid and organic experience; multi-location or education experience is an advantage.
• Proven with SEO, Google Tag Manager, Google Ads, and Meta Ads, having managed live budgets.
• Working knowledge of AI / answer-engine optimisation and structured data (schema markup).
• Comfortable with GA4 and reporting; content-writing ability is an advantage.
• Fluent written and spoken English and Hindi.
Position details
Reports to: Director
Location: Pune
Type: Full-time
Coverage: Delhi Public School - Varanasi, Nashik, Lava Nagpur, Hinjawadi Pune, Pune East
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