PIXSONIK
Website:
pixsonik.com
Job details:
PIXSONIK is a creative media agency focused on building impactful brands and delivering result-oriented marketing solutions. Based in Mumbai, we specialize in Branding, Graphic Design, Presentations, Corporate Videos, Social Media Marketing, SEO, and Website Development. We work closely with businesses across industries to craft strong brand identities and drive consistent digital growth.
Role Overview:
We’re on the hunt for a dynamic Social Media & Digital Marketing Executive to lead content strategy, audience engagement, and digital campaign performance. You'll work directly with our creative team and brand strategists to plan, execute, and optimize social and digital marketing efforts — not just for PIXSONIK, but also for select client brands.
This role requires a balance of creativity, analytical thinking, trend awareness, and a deep understanding of digital platforms.
Key Responsibilities:
1. Social Media Marketing
- Plan, create, and execute monthly social media calendars for PIXSONIK and client brands.
- Brainstorm engaging content formats including reels, carousels, memes, and interactive stories.
- Collaborate with designers and motion graphics editors to bring content ideas to life.
- Write compelling captions, hashtags, and post copy in alignment with brand voice.
- Manage publishing, scheduling, and monitoring across platforms (Instagram, LinkedIn, Facebook, Threads, YouTube Shorts, etc.)
- Engage with the audience – respond to DMs, comments, and mentions in a timely, brand-appropriate tone.
- Stay updated on platform algorithm changes, content trends, and viral formats.
2. Digital Marketing
- Set up, run, and manage ad campaigns across Meta (Facebook/Instagram), Google Ads (Search & Display), and LinkedIn.
- Handle full-funnel campaigns: brand awareness, lead generation, website traffic, and conversions.
- Monitor ad performance, optimize for better ROI, and report key metrics weekly/monthly.
- Perform A/B testing on creatives, audiences, and ad copies.
- Implement and track UTM links and landing page effectiveness.
- Collaborate with team members to design landing pages, lead forms, or campaign funnels.
3. Analytics & Reporting
- Analyze platform insights, ad manager data, and website traffic to understand what’s working.
- Generate detailed performance reports (organic + paid).
- Provide actionable insights and data-driven recommendations to improve future campaigns.
4. Content Coordination & Creative Ideation
- Brief design and motion graphics team with clear instructions and references.
- Ideate campaigns around branding, events, or product/service launches.
- Coordinate between client accounts and the internal creative team for execution timelines.
Must-Have Skills:
- Strong grasp of Instagram, Facebook, LinkedIn, and YouTube as marketing platforms.
- Hands-on experience with Meta Ads Manager and Google Ads.
- Familiarity with performance metrics: CTR, CPC, ROAS, engagement rate, reach/impressions.
- Great communication and copywriting skills (quirky, clever, and concise).
- Strategic thinking with a creative mindset.
- Excellent project and time management skills.
Bonus Skills (Preferred but not mandatory):
- Canva, Adobe Illustrator, or Photoshop (basic design edits or templating).
- Knowledge of SEO, keyword research, and Google Analytics.
- Email marketing experience with Mailchimp, Sendinblue, etc.
- Familiarity with tools like Buffer, Hootsuite, Notion, Trello, or ClickUp.
Click on Apply to know more.