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Job details:
AAHAS SOFTECH SOLUTIONS is a fast-growing technology company specializing in cloud-based SaaS products and digital solutions across healthcare, enterprise management. Alongside our software products, we help businesses build a strong digital presence through performance-driven marketing, branding, web development, and content strategy.
Our work spans multiple industries, giving our team the opportunity to work on diverse brands, create impactful campaigns, and deliver measurable business growth. We believe in combining creativity with data to build marketing that performs.
About The Role:
We are looking for a Digital Marketing Specialist to independently manage end-to-end digital marketing activities for multiple brands and clients.
The ideal candidate should have hands-on experience in SEO, paid advertising, website optimization, and analytics. Working knowledge of basic graphic design and short-form video editing for social media will be considered an added advantage.
This role is ideal for someone who enjoys taking ownership, managing campaigns from strategy to execution, and delivering measurable business outcomes.
Key Responsibilities:
Search Engine Optimization (SEO)
- Execute On-Page, Off-Page, Technical, and Local SEO strategies.
- Conduct keyword research, competitor analysis, content planning, and website audits. Improve website rankings, organic traffic, and search visibility.
- Monitor website health, indexing, and technical SEO performance.
Performance Marketing
- Plan, launch, and optimize Google Ads campaigns (Search, Display, Performance Max, YouTube, and Remarketing).
- Manage Meta Ads across Facebook and Instagram.
- Execute LinkedIn Ads and other paid campaigns when required.
- Continuously optimize campaigns based on ROI, ROAS, CPC, CTR, CPL, and lead quality.
Website & Content Optimization
- Improve website content, user experience, and conversion rates.
- Work closely with developers to implement SEO recommendations and website improvements.
- Support landing page planning and optimization.
Analytics & Reporting
- Track campaign performance using Google Analytics 4 (GA4), Google Search Console, Google Tag
- Manager, Meta Business Suite, LinkedIn Campaign Manager, and Looker Studio. Prepare weekly and monthly performance reports with actionable insights.
- Recommend improvements based on campaign performance and business objectives.
Required Skills
- 2–5 years of hands-on experience in Digital Marketing.
- Strong expertise in SEO (On-Page, Off-Page, Technical, and Local SEO).
- Hands-on experience managing Google Ads and Meta Ads campaigns with measurable results.
- Good understanding of LinkedIn Ads and organic social media marketing.
- Experience with keyword research, competitor analysis, and website audits.
- Proficiency in Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, and Looker Studio.
- Strong analytical, problem-solving, communication, and client management skills.
- Ability to independently manage multiple projects and meet deadlines.
What We're Looking For
We're looking for someone who:
- Takes ownership of projects from planning to execution. Thinks strategically and makes data-driven decisions.
- Is proactive, organized, and solution oriented.
- Stays updated with the latest digital marketing trends, AI tools, and platform updates.
- Thrives in a fast-paced environment and enjoys working across multiple brands and industries.
What We Offer
- Competitive salary based on experience and performance.
- Opportunity to work across SaaS, healthcare, enterprise software, and multiple other industries.
- Exposure to diverse digital marketing strategies and campaigns.
- A collaborative work environment with opportunities to learn, grow, and take ownership. Career progression in a fast-growing technology company.
If you're passionate about digital marketing, enjoy building brands through strategy, creativity, and measurable results, and are excited to work on a diverse portfolio of clients, we'd love to hear from you.
Click on Apply to know more.